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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.

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Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital market Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.


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Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital market Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.

30 review for Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.

  1. 5 out of 5

    Regine

    The main thought of Mitch Joel's book is connectedness. No surprise here because he mentions it already in the title. It is also clear that he is talking about the internet and social media connecting people. What may not be so clear is the importance to use these media for yourself, your business and/or your product. He gives a lot of examples why you should be connected, ways to make it happen and what it may mean to you, your company, your product or…. (please fill in the blank). There are so The main thought of Mitch Joel's book is connectedness. No surprise here because he mentions it already in the title. It is also clear that he is talking about the internet and social media connecting people. What may not be so clear is the importance to use these media for yourself, your business and/or your product. He gives a lot of examples why you should be connected, ways to make it happen and what it may mean to you, your company, your product or…. (please fill in the blank). There are so many different aspects in this book that are related or woven into the use of the Internet and/or new media that I find it difficult to give each one of them a voice. I stick with what spoke to me and am well aware that it is only a fraction of what the book contains. You may not find a "red thread" in this little summary or review either, but that is due to the fact that so many things are going through my mind now. I haven't sorted through all of them, yet. Mitch looks at the use of the Internet and social media from so many different angles that I am sure if I would read the book a second or third time I would find other aspects that will speak to me or seem more important. Why? Because I found the time to digest the first dose and am ready for the next one. As he puts it, it is a media to experiment with, to adapt to and to learn with along the way. If you listen to it it will teach you what you can do with it and what is the best way for you to use it. But he also cautions you not to forget that it can easily devour you. He says: "Be curious about everything, but ruthless in what you get involved with." (page 158) The focus lies in quality and not quantity and that you should not mistake one for the other. The currency in this day and age is being authentic, adding value to peoples' lives, building trust and community, getting people involved, and being ready to learn and change course on your journey. I admit once I was one of the people who thought the Internet is an impersonal place. I thought it rather separates people instead of connecting them, but I had a change of heart. Not just because I read Six Pixels of Separation, but this book certainly opened some new doors for me. Sure there are people who are addicted to the Internet and/or abuse it, but there is a larger amount of people who gain a lot from it. Or how do you explain the many bloggers that provide free information or throw thoughts and ideas at you that capture your interest and engage you in a conversation? Human beings long for acceptance, friendship, community, and belonging and the Internet is another tool to fulfill these very human needs. It is entirely up to you how you use it and how deeply you get involved. If you make connections just to have connections, or if you make connections to grow them into relationships. It is so much easier to find like-minded people and share common interests or a business idea. You can bridge time-zones or continents. What an amazing "pool" of possibilities. The world at your fingertips. Mitch uses these words: Mass collaboration is something more about what it does for the individual than the overall contribution to the greater good of the group. (….) mass-collaboration tools enable individuals to accomplish some major personal stuff: (… )4. Self-actualization and gain status." (page 229) to mention just one of them. I never had looked at it this way. I don't consider myself the most savvy of Internet users and struggle quite often with the amount of information it provides. But this can be helped if you try out the tools that Mitch mentions and determine which ones work for you. They can help you organize blogs, find information more easily, get stats about your website and/or blog and structure it in a way that will help you prioritize. I created a To-Do-List (I know, very old fashioned, but it works for me) to check them out. He also asks a lot of questions that will make you think on how to approach this (not so) "new" animal. Where do you position yourself, what is relevant for you, what makes you tick, what engages your customers and/or friends, how do you find your own voice… you name it. He throws in a good dose of aspects you may not even have thought about or thought through. How many companies take the time to develop their whole web presence? According to Mitch only a view. Most companies start with a website because it is kind of mandatory to have one these days and add anything that they deem important later on. It shows if you don't take the time to develop a strategy and have a consistent web presence, including social media. One example Mitch mentions: having a computer version website and a website that is easily accessible and reader friendly on mobile devices. In many cases the "big guy" is just tweaked a little to make "him" work on mobile devices without considering that both serve a totally different purpose and should provide different information. As a little reminder for myself I compiled an "Attribute List" (another list...sorry). It is a list with attributes about people who successfully conquered the Internet and/or social media. I found it pretty amazing to see them all in one spot (OK, this list is most likely not complete, so please add your favorites as well ): • They are unique in the way they do things. • They are not afraid to experiment. • Their readers, customers, listeners decide to read, buy or listen to them because they offer something of value. • They like to help others and ask for help from others. • They are experts in their field. • They are passionate about what they do. • They do it for free. • Making money often comes as a result and kind of "happens" , but is not the goal. • They listen to what their readers, listeners, customers… have to say and adjust, change, …. • They always respond to comments, even if it is only acknowledging or showing appreciation for the comment. • They find recognition and a sense of achievement in the online environment. As mentioned in the beginning these are just my highlights or most memorable aspects of the book. There is far more in it and you may find very different aspects, ideas or concepts speaking to you or making you think. But I guess that is the point of the book. Have fun reading it.

  2. 5 out of 5

    Melissa

    I won this book from Goodreads months ago, but have not been able to finish it because everyone kept borrowing it from me to read first. I figured that I had read enough of it to review it, and when I am completed, I will write more about what I thought of the book. I initially was interested in the book because my husband works for a company that relies a lot on "get the word out" marketing. So when I saw this book, I thought "perfect". As I was reading it, I would mention parts of it to my husban I won this book from Goodreads months ago, but have not been able to finish it because everyone kept borrowing it from me to read first. I figured that I had read enough of it to review it, and when I am completed, I will write more about what I thought of the book. I initially was interested in the book because my husband works for a company that relies a lot on "get the word out" marketing. So when I saw this book, I thought "perfect". As I was reading it, I would mention parts of it to my husband, and comment on what interesting concepts the book posed. While some of the ideas were not new to him, this book was completely new to me. I have never taken a business class in my life and while I am good at what I do, have no need to understand how business works- I was interested in reading the book purely for my own personal interest. The next thing I knew, the book ended up on my husband's side of the bed, and during our nightly relaxing time, he was reading my book and I was left to find another one. I was amazed by how many ideas he enjoyed out of this book. He had a yellow sticky pad next to him and he would place pieces of into the book when he found a certain idea that he liked. By the time he was finished with the book, his sticky pad was almost empty, and the book looked like it just grew in size from the sheer quantity of notes sticking out of the top of it. The book then disappeared from our house, and I later found that it made its way into the hands of his boss. I found this out only because it was mentioned in one of the interviews that he did, which asked him "what are you currently reading?" He was reading my book. The book is still out there somewhere, but I hope to get it back into my library sometime soon so that I may share it and pass it on to others that may be interested in it- sticky notes and all.

  3. 4 out of 5

    Joe

    Convincing assessment of the transformation of the way businesses (big, small, even one person) connect to and communicate with their consumers in this web/social media era. Mitch Joel's point that we're all just one degree separated (or 6 pixels, as he puts it) is perceptive and intriguing. Not a detailed how-to, exactly. More of a strategic view - a "what-to" and "why-to". Even though it was written three or fours years ago (virtually a millennium), it seems perfectly relevant today. Some of hi Convincing assessment of the transformation of the way businesses (big, small, even one person) connect to and communicate with their consumers in this web/social media era. Mitch Joel's point that we're all just one degree separated (or 6 pixels, as he puts it) is perceptive and intriguing. Not a detailed how-to, exactly. More of a strategic view - a "what-to" and "why-to". Even though it was written three or fours years ago (virtually a millennium), it seems perfectly relevant today. Some of his ten predictions have already "aged" enough to test out: His prediction #9, that the rise of the digital nomad will require the "convergence of web and mobile," has already happened. Pretty cool, especially when you consider that when he wrote the book, the iPad wasn't even a rumor yet, and MySpace was always mentioned with Facebook, and listed first. Book rambles a bit - stream of consciousness, collection of blog entries. But there are pearls of wisdom on just about every page, and it's very readable.

  4. 5 out of 5

    Michael

    I really enjoyed Mitch Joels voice and message. I found it refreshing that he decided to consider the impact of all of these changes rather than offer up the same step by step Social Media books we are seeing these days. He encourages you to get out there, connect with your customers and helps you understand why this is important. It is a great twist on the old Kevin Bacon game and does help put all of the shifts that the web has brought into our lives into perspective. Mitch will help you and y I really enjoyed Mitch Joels voice and message. I found it refreshing that he decided to consider the impact of all of these changes rather than offer up the same step by step Social Media books we are seeing these days. He encourages you to get out there, connect with your customers and helps you understand why this is important. It is a great twist on the old Kevin Bacon game and does help put all of the shifts that the web has brought into our lives into perspective. Mitch will help you and your business make a longer lasting connection with those you are looking to do business with.

  5. 4 out of 5

    Laura Sultan

    Six Pixels of Separation is an excellent read for any business exec who wants to know why everyone's buzzing about "social media." Mitch Joel put tools like Twitter, FaceBook, and LinkedIn into perspective by emphasizing the paradigm shift that is happening in the business world as a result of new technologies and social media. Joel explains social networking in a way that will pique the interest of businesses getting started with growing and managing their online brand. On the other hand, seaso Six Pixels of Separation is an excellent read for any business exec who wants to know why everyone's buzzing about "social media." Mitch Joel put tools like Twitter, FaceBook, and LinkedIn into perspective by emphasizing the paradigm shift that is happening in the business world as a result of new technologies and social media. Joel explains social networking in a way that will pique the interest of businesses getting started with growing and managing their online brand. On the other hand, seasoned social networkers may not find a lot of new information here.

  6. 4 out of 5

    Caitlin

    Didn't bother finishing it, actually. It's geared towards people in small business and start-ups, not freelancers. While some of the ideas were pertinent, most of them were high-level, preachy, and not a little pretentious. That's great, that some people have created personal brands and become 'internet famous' with social media. It is, however, not a tactic I intend to take myself. If anything, the book has turned me off the idea of personal branding and using social media to make money in gene Didn't bother finishing it, actually. It's geared towards people in small business and start-ups, not freelancers. While some of the ideas were pertinent, most of them were high-level, preachy, and not a little pretentious. That's great, that some people have created personal brands and become 'internet famous' with social media. It is, however, not a tactic I intend to take myself. If anything, the book has turned me off the idea of personal branding and using social media to make money in general.

  7. 4 out of 5

    Anne Ku

    I read this book together with 3 other books (Long Tail, Super Freakonomics, and Buzz Marketing) in the same period. Well-written. I took a lot of notes. I love the 5 C's of entrepreneurship 2.0 Connecting, Creating, Conversations, Community, and Commerce. I'm doing all of these except the last C. Not enough of it at least. I've been blogging since 1999 --- so it's nice to be validated by the messages in this book. I read this book together with 3 other books (Long Tail, Super Freakonomics, and Buzz Marketing) in the same period. Well-written. I took a lot of notes. I love the 5 C's of entrepreneurship 2.0 Connecting, Creating, Conversations, Community, and Commerce. I'm doing all of these except the last C. Not enough of it at least. I've been blogging since 1999 --- so it's nice to be validated by the messages in this book.

  8. 4 out of 5

    Drew

    Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. by Mitch Joel (2009)

  9. 4 out of 5

    Jennifer

    This is a good book for beginners to the digital marketing, social media and connectional intelligence space.

  10. 4 out of 5

    David Starkweather

    Here is an ultra brief recap. You need to monitor your brand. There are a plethora of tools (free tools) that allow you to proactively monitor yourself and your brand that make it so easy and critical that you cant afford not to. “people are confused about the meaning of the word ‘branding’. Branding is not the logo, the brochure, or the email. Branding is the heart and soul of a business-and of the people who make up that business. Branding is what the company (or person) ‘is’.” So what is your b Here is an ultra brief recap. You need to monitor your brand. There are a plethora of tools (free tools) that allow you to proactively monitor yourself and your brand that make it so easy and critical that you cant afford not to. “people are confused about the meaning of the word ‘branding’. Branding is not the logo, the brochure, or the email. Branding is the heart and soul of a business-and of the people who make up that business. Branding is what the company (or person) ‘is’.” So what is your brand? That’s the main theme in this book, finding what your brand is and utilizing the wide range of tools available to ensure that you/your brand is taking advantage of what is available to you. “There are three main reasons why all of us need to nurture our personal brands: 1. to add more value to our lives 2. to make more connections and build our personal network and community 3. to increase our business opportunities” It’s also about recognizing that what you say and do on the Internet will affect you. If not today then tomorrow or at some point down the road. The long tail of the Internet has prove that content is king and everything is indexed by Google. So be smart about it. The book is more geared towards business people or entrepreneurs who don’t know much about the Internet. I found myself reading the book and thinking to myself, yea, I.already know this. For example, a lot of the principles he talks about are similar to what Seth Godin talks about in tribes….creating that strong community of followers who are passionate about what you do. On a more positive side, he does tell.some interesting stories about his interactions with other Internet,marketing big wigs. In the end, Mitch is trying to impress the idea that everyone is connected. Social media and the Internet allow you to do anything and promote yourself or your business to the masses with little or no costs involved. “In this world of interconnectedness, the bigger question is , how are you going t spread your story, connect and add value to your life and the people whose lives you touch? How are you going to explore your network to grow your net worth? how are you going to add tremendous value to a brand, product, or service that can always be made cheaper and faster by some one else? how are you going to connect and stay connected? Everyone is connected. Connect your business to everyone.” So should you read this? Are you very familiar with digital marketing? If you are, I’d say pass. Partly because the book is a little dated (one of my favorite lines in the book was at the time he wrote this, Facebook was valued around $15 million….they were just valued recently for $100 billion) and partly because if you’ve read other book on the topic, some of this may seem a bit redundant. On the other hand, if you’re not familiar with this topic and even better, if you have a business that could benefit from some digital marketing. This would be a good course on what to do.

  11. 5 out of 5

    Eric Ungs

    Mitch Joels' blog, Six Pixels of Separation, is a blog where I make a daily effort to make sure to read or listen to his latest posts. He has such an insightful mind and the conversations that derive from it are extremely interesting, and quite humorous. Through my interaction with his blog it made my reading experience that much more exciting. He is a journalists at heart who now lives in the advertising/marketing world. His book takes a look at how your business (entrepreneur, small, medium, o Mitch Joels' blog, Six Pixels of Separation, is a blog where I make a daily effort to make sure to read or listen to his latest posts. He has such an insightful mind and the conversations that derive from it are extremely interesting, and quite humorous. Through my interaction with his blog it made my reading experience that much more exciting. He is a journalists at heart who now lives in the advertising/marketing world. His book takes a look at how your business (entrepreneur, small, medium, or large), or personal brand can capitalize using free online tools. Through social networks, blogging, bookmarks, RSS, etc. allows brands to create a community around their product or industry. He stresses the importance of humanizing your online presence by engaging and interacting in the conversation. Being authentic, trustworthy, and allowing for your customer to absorb something of value closes that gap between you and your customer through a much more intimate connection. Monitoring your brand's presence is as important as engaging. Being able to take a negative comment and reach out in a timely manner with utmost sincerity for their experience, will allow your brand to gain respect and trust. I'd definitely recommend this book to any business owner, entrepreneur, one building their personal brand, or any marketer who wants to better understand this space and it's channels. The structure, the voice that's portrayed and the use of real world examples puts this read at the top of my SM and business book lists. As you read this book ideas will begin to flow on how to improve your brand's online presence.

  12. 4 out of 5

    Gene Babon

    "The new economy is driven by your time vested -- and not by your money invested." Six Pixels of Separation shows you how to become your own media channel and capitalize on making the new economy work for you. The premise of Six Pixels is to show you how to build your circle of influence via digital channels by adding value to your community and helping others get what they want. One vehicle to help you accomplish this is to start and maintain a blog. A blog should be one communication component d "The new economy is driven by your time vested -- and not by your money invested." Six Pixels of Separation shows you how to become your own media channel and capitalize on making the new economy work for you. The premise of Six Pixels is to show you how to build your circle of influence via digital channels by adding value to your community and helping others get what they want. One vehicle to help you accomplish this is to start and maintain a blog. A blog should be one communication component designed to help your business accomplish what should be a simple calling: to provide new and compelling products and services that customers want to buy. The author provides several tools to help you start and manage your media channel. These include Your Personal Brand Questionnaire and a Personal Brand Audit. Bottom line: the biggest lesson you should apply to your online endeavors is to Do One Thing Great. If you don't, you may be susceptible to Digital Darwinism. Evolution or extinction? It's your call. Six Pixels is a solid entry level primer for taking your business into the digital economy. If you'd like additional information on this topic, check out Trust Agents which is a little edgier and a bit more challenging.

  13. 4 out of 5

    Desiree

    I enjoyed this book, even though it is primarily intended for business owners. I sold my last business several years ago, but I liked reading about how web 2.0 has changed marketing. I already knew a lot of this information, but there are things that I learned to help me, such as "unconference". The internet helps bring people together with sites like meetup.com, ning, upcoming.org, etc. Setting up things like google and technorati alerts will allow you to find local events that may be of intere I enjoyed this book, even though it is primarily intended for business owners. I sold my last business several years ago, but I liked reading about how web 2.0 has changed marketing. I already knew a lot of this information, but there are things that I learned to help me, such as "unconference". The internet helps bring people together with sites like meetup.com, ning, upcoming.org, etc. Setting up things like google and technorati alerts will allow you to find local events that may be of interest to you. Zig Ziglar is quoted as saying, "You can have everything in life you want, if you will just help other people get what they want." He goes on to talk about how the web is based on reciprocity, "If your actions are carried out with sincerity (be they big or small), the community quickly takes notice and repays." He also mentions LibriVox, which makes public domain audio books available for free. I have been volunteering for distributed proofreaders for years now, which takes public domain book scans and turns them into formats that can be read by computers, kindles, etc. But, this is for audio versions, where anyone can volunteer! I will be checking out the author's blog at twistimage.com and feel that the ideas in this book will be able to help me get more noticed on the web, find other like minded people and maybe eventually help me to make some cash! Definitely recommended!

  14. 4 out of 5

    Ryan Olson

    Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone was one of those books I picked up by chance. The title had me, I didn't even have to read the synopsis, but I knew something special was within the pages. This is an outstanding book that finally takes the growing Social Media movement and wipes away any fears and better yet, sets out - step by step - how a business should be utilizing the channels of Social Media. This includes Facebook, LinkedIn, Twitter and the Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone was one of those books I picked up by chance. The title had me, I didn't even have to read the synopsis, but I knew something special was within the pages. This is an outstanding book that finally takes the growing Social Media movement and wipes away any fears and better yet, sets out - step by step - how a business should be utilizing the channels of Social Media. This includes Facebook, LinkedIn, Twitter and the Internet in general. Every business owner should read this book. In fact, this book re-ignited my desire to become more involved in Social Media. I even re-activated my Twitter account (@redeyery) - and have experimented with other Social Networks to see what I like and what I don't like. This is unlike any business book I've ever read. Mitch Joel writes with a voice that is passionate and fun and speaks on a level that is simple and concise. I urge you to track this book down and read it and use the tips Joel presents. For those more experienced in Social Media, you may find some of the things presented common sense and nothing new. However, I guarantee, you'll take something away that you didn't know before. By far one of the best books on the emerging and ever-growing Social Media trend.

  15. 5 out of 5

    Mark

    There is no shortage of books on social media and it can be difficult to pick one for someone new to the topic. Mitch Joel's Six Pixels of Separation is a fine place to start. Many themes common to the subject, such as personal branding, blogging, multimedia, mobile Internet, community, transparency, credibility, are all covered. This is not A step-by-step guide to setting up a blog or executing business success on Facebook, but rather the big picture, with enough detail to get you started down There is no shortage of books on social media and it can be difficult to pick one for someone new to the topic. Mitch Joel's Six Pixels of Separation is a fine place to start. Many themes common to the subject, such as personal branding, blogging, multimedia, mobile Internet, community, transparency, credibility, are all covered. This is not A step-by-step guide to setting up a blog or executing business success on Facebook, but rather the big picture, with enough detail to get you started down the path of social media in a constructive manner. Interesting stories are mixed with tips in all the major areas relevant to building community, commerce, and expertise in today's Internet while also looking to the changes on the horizon. Some familiarity is assumed, but there are few people who would be interested in this book who have not at least heard of, or dabbled in, Facebook, blogging, Google, iTunes or other major social media channels. Mitch Joel has provided a book that reinforces those at the forefront of this medium, while encouraging those lingering on the edge to dive in. For businesses who may be honestly ignorant, or those burying their heads in the sand, it serves as a warning shot for where marketing and relationships are succeeding and where they are heading.

  16. 5 out of 5

    Annalaura

    Have you heard of the six degrees of separation? The concept that you are only six degrees away from meeting anyone who you want to meet or who you need to meet in order to make your business or any other endeavor you have in life a success. Well, now that social networking is here, you can learn to use it to create an environment where you are only six pixels of separation away from anyone you want to meet. In this fascinating, helpful and highly interesting book, Mitch Joel who owns a social m Have you heard of the six degrees of separation? The concept that you are only six degrees away from meeting anyone who you want to meet or who you need to meet in order to make your business or any other endeavor you have in life a success. Well, now that social networking is here, you can learn to use it to create an environment where you are only six pixels of separation away from anyone you want to meet. In this fascinating, helpful and highly interesting book, Mitch Joel who owns a social media marketing firm talks all about the various ways that any business or individual can use social networking sites to connect your business to everyone literally. He also talks about the up and coming trends with mobile marketing and how to best prepare your business to take advantage of this trend. Take a few hours and read this book and you will not be sorry you did. Every business owner who is marketing with social media or really any business owner should digest this treasure of a book and discover how you can make your social networking a much more powerful tool for your business. Learn more about how to profit from social media at Online Branding and a Passion for Reading

  17. 5 out of 5

    E

    Expert guide to leveraging the internet for personal success Columnist Arianna Huffington was once just another ink-stained scribe. Then, in 2005, she launched her liberal blog, The Huffington Post - which, by 2008, was valued at $100 million. A miraculous transformation? Not really. On the web, Huffington's story is not that unusual. Many writers, artists, businesspeople and specialists have used online social networks, blogs and other internet tools to develop profitable personal brands. To lea Expert guide to leveraging the internet for personal success Columnist Arianna Huffington was once just another ink-stained scribe. Then, in 2005, she launched her liberal blog, The Huffington Post - which, by 2008, was valued at $100 million. A miraculous transformation? Not really. On the web, Huffington's story is not that unusual. Many writers, artists, businesspeople and specialists have used online social networks, blogs and other internet tools to develop profitable personal brands. To learn how, read web-marketing expert Mitch Joel's eminently savvy book. He discusses the "myriad digital channels and free publishing tools" you can use online to promote yourself, your personal brand and your business. When online publishers act with energy and verve, Joel says, they can quickly build interest and influence. This author stresses that "content is king" and, accordingly, his book has superb content. getAbstract recommends it to CEOs, budding or established entrepreneurs and others who want to leverage the amazing connectivity of the internet. To learn more about this book, check out the following link: https://www.getabstract.com/summary/1...

  18. 5 out of 5

    Grady

    Attention all Oldies but Goodies It has happened - even if you weren't watching. The world has become a social media. Facebook Rules! Books are becoming obsolete as they are replaces by eBooks. Newspapers are folding. Magazines are dwindling. When shopping, a car is not as necessary as the Internet. It has come to this. So for all folks who blossomed before the current revolution it is time to read this book and re-blossom. This book is the brain child of digital marketing expert Mitch Joel and he Attention all Oldies but Goodies It has happened - even if you weren't watching. The world has become a social media. Facebook Rules! Books are becoming obsolete as they are replaces by eBooks. Newspapers are folding. Magazines are dwindling. When shopping, a car is not as necessary as the Internet. It has come to this. So for all folks who blossomed before the current revolution it is time to read this book and re-blossom. This book is the brain child of digital marketing expert Mitch Joel and he finally is able to explain to everyone - no matter the degree (or lack of ) sophistication - just how to make this new method work for us. He not only explains HOW it happened: he explains the ins and outs of how to jump on board and utilize the new miracles that now exist. There may be a lot of books written about the influence on our lives - communication, socializing, business, even medical and mental care - but few do it as succinctly and as entertainingly as Joel. It is really worth a read - or two - or more. Read this book and realize we can complain no more about not `getting it'. The New Age is here. Use it. Grady Harp

  19. 4 out of 5

    A.J.

    I didn't learn a huge amount from this book, although I found myself nodding a lot as I read. It articulated a lot of thoughts that I shared, even though I might not have formulated them clearly in my mind before. I think the biggest value of the book might be as a means of helping to convince a reluctant manager of the value of engaging in social media. With me, it was preaching to the converted. I'd be interested to see the reaction of a social media cynic to it - I'm not convinced that the ar I didn't learn a huge amount from this book, although I found myself nodding a lot as I read. It articulated a lot of thoughts that I shared, even though I might not have formulated them clearly in my mind before. I think the biggest value of the book might be as a means of helping to convince a reluctant manager of the value of engaging in social media. With me, it was preaching to the converted. I'd be interested to see the reaction of a social media cynic to it - I'm not convinced that the arguments for engagement were strong enough to turn a non-believer around. Although it is aimed at businesses, I would say that people working in non-profit sectors could also gain something from this book, if they're not already very familiar with the subject matter. There was a lot of 'me, me, me' in it. I know the guy was talking about personal branding and the importance of getting your name out there, but his name (and that of his company) appeared so often in the text that I began to get irritated. Isn't having them on the cover enough?

  20. 4 out of 5

    Mark

    Simply put, this debut by Mitch Joel is a definite must-read for business owners, managers or people just wanting to better understand the digital/social media landscape. Written in an easygoing, approachable style and without tossing around a lot of confusing technobabble, Joel takes the commonly understood concept of "six degrees of separation" into the digital landscape of "six pixels" and explains the importance of being connected. The book is as much about understanding new media and personal Simply put, this debut by Mitch Joel is a definite must-read for business owners, managers or people just wanting to better understand the digital/social media landscape. Written in an easygoing, approachable style and without tossing around a lot of confusing technobabble, Joel takes the commonly understood concept of "six degrees of separation" into the digital landscape of "six pixels" and explains the importance of being connected. The book is as much about understanding new media and personal branding as it is about rudimentary connectedness between people on a personal level. Throughout the book, Joel continues to come back to the concept of using social and digital media not as a marketing broadcast mechanism, but something that creates real value. In producing this book and his podcast of the same name, Joel definitely walks the talk by creating something of incredible value.

  21. 5 out of 5

    Kathy

    This is a great reference book for businesspeople who want to know how social media can help grow their businesses, but don't have the time to hang out online and figure it out for themselves. (but if you do have the time, Howell Marketing does a very good job on Twitter.) At a minimum, businesses need to monitor Twitter, Facebook, etc., to see what is being said about them, then move quickly whenever anything negative pops up. But why stop there when, as Joel says, "the Web provides the ultimat This is a great reference book for businesspeople who want to know how social media can help grow their businesses, but don't have the time to hang out online and figure it out for themselves. (but if you do have the time, Howell Marketing does a very good job on Twitter.) At a minimum, businesses need to monitor Twitter, Facebook, etc., to see what is being said about them, then move quickly whenever anything negative pops up. But why stop there when, as Joel says, "the Web provides the ultimate focus group (and it's free)"? The key is to add value by sharing content, helping others and contributing to "the conversation." By doing that, you build trust. Joel cites a 75-25 ratio of community building to self(or client) promotion, though some other marketing experts follow a 90-10 ratio. Either way, this is a good basic read for someone who wants quick illumination about social media's business possibilities."

  22. 5 out of 5

    Nick Ruffilo

    Short Review: This is intended for small business owners or medium/big business marketers who are fearful of facebook/don't understand twitter/think community is putting up a message board on their website. If you don't fit in that, this book will probably not be for you. Longer Review: There were some awesome and amazing lists in this book that are great guides towards handling your social networking. If you've got a reasonable grasp on social networking and how you can come off as a friend of t Short Review: This is intended for small business owners or medium/big business marketers who are fearful of facebook/don't understand twitter/think community is putting up a message board on their website. If you don't fit in that, this book will probably not be for you. Longer Review: There were some awesome and amazing lists in this book that are great guides towards handling your social networking. If you've got a reasonable grasp on social networking and how you can come off as a friend of the community instead of a spam marketer, then 50-75% of this book isn't very useful. I've been involved in social networking for quite some time and there was little in this book that was new to me - but I don't disagree with anything in the book. -Nick (Rent This At BookSwim)

  23. 5 out of 5

    Joe Nowak

    This book explains how the social media available on the Internet can be used as a marketing tool. By the use of statistics and many anecdotal tales, the author, Mitch Joel, explains how even the smallest business can utilize the power of social media to market their product or service. There is so much information and so many ideas presented that they can easily overwhelm the reader. The best thing to do if one is to use the information in this book is to approach it one step at a time. Try one This book explains how the social media available on the Internet can be used as a marketing tool. By the use of statistics and many anecdotal tales, the author, Mitch Joel, explains how even the smallest business can utilize the power of social media to market their product or service. There is so much information and so many ideas presented that they can easily overwhelm the reader. The best thing to do if one is to use the information in this book is to approach it one step at a time. Try one method or technique at a time. Try it for awhile. If it produces desirable affects, keep using it and try another. My recommendation would be to read the book with a notebook handy. Write down the items that sound interesting or that you feel might be successful in your area. Then go back and start using them. Mitch Joel presents the Internet in a non--geeky fashion and makes it much simpler to understand the way things work.

  24. 5 out of 5

    Kacy

    This book is well-written, if you ignore the fact that it's very out of date (for example, MySpace was still commonly used at the time). The main point, however, is still relevant: you need to monitor your brand and add value to the world. Being involved in community has always been important, but we now have tools to join or create communities across the world. “In this world of interconnectedness, the bigger question is , how are you going t spread your story, connect and add value to your life This book is well-written, if you ignore the fact that it's very out of date (for example, MySpace was still commonly used at the time). The main point, however, is still relevant: you need to monitor your brand and add value to the world. Being involved in community has always been important, but we now have tools to join or create communities across the world. “In this world of interconnectedness, the bigger question is , how are you going t spread your story, connect and add value to your life and the people whose lives you touch? How are you going to explore your network to grow your net worth? how are you going to add tremendous value to a brand, product, or service that can always be made cheaper and faster by some one else? how are you going to connect and stay connected? Everyone is connected. Connect your business to everyone.”

  25. 4 out of 5

    Andrew Milne

    I had been reading this before I saw him speak. Post the session I saw I am even more into the book. The inspiration adds to the concept for sure. I will write a review when I am done for sure. -------- Well as the post just before mine said, I am not sure I learned anything new but I found myself nodding in agreement a lot. I think there is great value in this book ( seeing as it was from 2009, it has stood up pretty well) for people trying to get the gist of what is happening in the digital busi I had been reading this before I saw him speak. Post the session I saw I am even more into the book. The inspiration adds to the concept for sure. I will write a review when I am done for sure. -------- Well as the post just before mine said, I am not sure I learned anything new but I found myself nodding in agreement a lot. I think there is great value in this book ( seeing as it was from 2009, it has stood up pretty well) for people trying to get the gist of what is happening in the digital business domain. Everything from connected networks, blogging, social, mobile is included in this book. Good read, good pace and covers a lot of ground. I am looking forward to seeing Mitch speak again as he really does get this market. Thanks and keep up the good work Mitch.

  26. 5 out of 5

    L (Sniffly Kitty)

    While the concepts in the book are interesting and useful for businesses, I found the author's style to be somewhat off-putting. He seemed to be like a coach barking at a player. I know a lot of books in this genre strive to be clear, concise, and to the point, but I found the particular style of Mitch to be not entirely to my taste. Aside from the style, however, the book was fairly informative although as part of the internet generation and a tech geek at that, I do not identify with the seemin While the concepts in the book are interesting and useful for businesses, I found the author's style to be somewhat off-putting. He seemed to be like a coach barking at a player. I know a lot of books in this genre strive to be clear, concise, and to the point, but I found the particular style of Mitch to be not entirely to my taste. Aside from the style, however, the book was fairly informative although as part of the internet generation and a tech geek at that, I do not identify with the seeming target market of the book (that of the technology-phobic social media is a personal platform only crowd) Disclaimer: I won this for free from First Reads.

  27. 5 out of 5

    Jaclyn

    This book will motivate you to get online and get active. Mitch Joel gives you the information you need to know about where you should be involved, how you should go about getting involved, and most importantly, why you should be involved - now. Before reading this book, I wasn't sure where I stood in relation to all the new media out there. It turns out I'm on the right path, and ahead of the curve compared to most, but I'm also not as cutting edge as I need be. I highly recommend this book to This book will motivate you to get online and get active. Mitch Joel gives you the information you need to know about where you should be involved, how you should go about getting involved, and most importantly, why you should be involved - now. Before reading this book, I wasn't sure where I stood in relation to all the new media out there. It turns out I'm on the right path, and ahead of the curve compared to most, but I'm also not as cutting edge as I need be. I highly recommend this book to all business owners and entrepreneurs, and anyone else who wants to establish themself as an authority in their industry.

  28. 5 out of 5

    Dave Emmett

    I'm not really the target audience for this book, but I quite enjoyed it. Mitch has a great writing style (both in this book and on his blog), and manages to synthesize a ton of information and practical advice into the book. There were times though when it felt a bit frantic, jumping between seemingly diverse concepts that weren't directly related. I could see myself giving a copy of this book to clients who are really struggling understanding how to enter the digital space. The perspective that I'm not really the target audience for this book, but I quite enjoyed it. Mitch has a great writing style (both in this book and on his blog), and manages to synthesize a ton of information and practical advice into the book. There were times though when it felt a bit frantic, jumping between seemingly diverse concepts that weren't directly related. I could see myself giving a copy of this book to clients who are really struggling understanding how to enter the digital space. The perspective that just being on the web isn't enough, but that you need clear strategies and consistent execution to be successful is something I think a lot of companies struggle with.

  29. 4 out of 5

    Jen Alford

    This book was helpful in finding ways to use the internet more purposefully. I did find it was a bit repetitive and came across as a bit of an infomercial for his blog, podcast, website, etc. All in all, it shows how important it is to use our online presence in a conscientious way and to be responsive to all feedback. In particular the author focuses putting your presence out there with the assumption that nothing is private and that it could potentially be "out there" for a long time. Would yo This book was helpful in finding ways to use the internet more purposefully. I did find it was a bit repetitive and came across as a bit of an infomercial for his blog, podcast, website, etc. All in all, it shows how important it is to use our online presence in a conscientious way and to be responsive to all feedback. In particular the author focuses putting your presence out there with the assumption that nothing is private and that it could potentially be "out there" for a long time. Would you be okay with your mother reading your comments? Would you be okay with your children reading it? For those who are pretty new to online technology this would be quite helpful I am sure.

  30. 5 out of 5

    Dwayne

    @mitchjoel does an excellent job of outlining how social media is evolving in today's environment! We should choose to participate and do so quickly. But, social media is not a quick fix, for we must be active and join the conversation! As Joel reminds us in the final two sentences of this highly-recommended book: "Everyone is connected. Connect your business to everyone." If you want to understand social media, where it was and how it is today, it is important to read this one! @mitchjoel does an excellent job of outlining how social media is evolving in today's environment! We should choose to participate and do so quickly. But, social media is not a quick fix, for we must be active and join the conversation! As Joel reminds us in the final two sentences of this highly-recommended book: "Everyone is connected. Connect your business to everyone." If you want to understand social media, where it was and how it is today, it is important to read this one!

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