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Digital Marketing and E-Commerce (101 Non-Fiction Series Book 20)

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13 review for Digital Marketing and E-Commerce (101 Non-Fiction Series Book 20)

  1. 5 out of 5

    Paul

    Part of a series, this book attempts to give a short overview of the world of digital marketing. The book starts by looking at "traditional" marketing. Some sort of marketing plan is needed, ahead of time. Segmentation of the market is also very important. Who is your customer? Don't say "everybody." What makes your product or service different from the rest of the market? The next thing to consider is the marketing mix (product, place, price and promotion). Today, there are many more marketing av Part of a series, this book attempts to give a short overview of the world of digital marketing. The book starts by looking at "traditional" marketing. Some sort of marketing plan is needed, ahead of time. Segmentation of the market is also very important. Who is your customer? Don't say "everybody." What makes your product or service different from the rest of the market? The next thing to consider is the marketing mix (product, place, price and promotion). Today, there are many more marketing avenues. Come up with several different ads, or several different versions of the same ad. What works on Instagram will not work on Twitter. An ad that works on Facebook will not work on Snapchat. There are ways to analyze how well each ad is working. How many people are clicking on your ad? How many of those people actually buy your product? For millions of people all over the world, access to the Internet is through their cellphone. The average online banner ad will not work on a cellphone. There are a number of ways to reach a potential customer, like through SMS or text messages. Overall, don't ignore older marketing methods, like email mailing lists, and video marketing through YouTube. This does a really good job at presenting an overview of the world of digital marketing. It is recommended for MBA students. It is also recommended for small and large business owners who want to start digital marketing. This is very much worth reading.

  2. 5 out of 5

    Daphne

  3. 5 out of 5

    Clo Willaerts

  4. 4 out of 5

    Kristofleroux

  5. 5 out of 5

    KM Wong

  6. 4 out of 5

    Saurabh Gupta

  7. 5 out of 5

    Tonya Barbee

  8. 4 out of 5

    Chesley Elkins

  9. 5 out of 5

    Vanessa Sanctorum

  10. 4 out of 5

    K-Randall

  11. 4 out of 5

    heath

  12. 5 out of 5

    Giovanni

  13. 4 out of 5

    C.E. Flores

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