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Seize the Yay: Work, rest and play your way to #lifegoals, from Matcha Maiden Founder Sarah Holloway

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Kick goals in your business or career and stay happy in the process - Seize the Yay show you how to do both. There are so many wellness and business titles on the market, but not many which share the journey to happiness and fulfillment through running your own business . At least, not without collapsing in an overstressed heap. A well-known entrepreneur and Founder of Mat Kick goals in your business or career and stay happy in the process - Seize the Yay show you how to do both. There are so many wellness and business titles on the market, but not many which share the journey to happiness and fulfillment through running your own business . At least, not without collapsing in an overstressed heap. A well-known entrepreneur and Founder of Matcha Maiden green tea, Sarah Holloway started her first business after suffering from a case of complete adrenal exhaustion. As a young lawyer looking for a caffeine-free fix to supplement her serious coffee habit, she ordered ten kilos of tea from Japan by accident. Starting up a side hustle to shift the nine kilos she didn't need, Matcha Maiden was soon born. It is now a multi-million-dollar company with success in various markets. With no background in the area, business experience, family money or investment behind them, Sarah and her partner built Matcha Maiden from scratch. Here, Sarah shares how it can be done without losing your joy or sense of appreciation for the journey. Sharing practical tips and life advice to help you realize your own business dreams while staying grounded and well, Seize the Yay is your one-stop shop for achieving millennial success.


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Kick goals in your business or career and stay happy in the process - Seize the Yay show you how to do both. There are so many wellness and business titles on the market, but not many which share the journey to happiness and fulfillment through running your own business . At least, not without collapsing in an overstressed heap. A well-known entrepreneur and Founder of Mat Kick goals in your business or career and stay happy in the process - Seize the Yay show you how to do both. There are so many wellness and business titles on the market, but not many which share the journey to happiness and fulfillment through running your own business . At least, not without collapsing in an overstressed heap. A well-known entrepreneur and Founder of Matcha Maiden green tea, Sarah Holloway started her first business after suffering from a case of complete adrenal exhaustion. As a young lawyer looking for a caffeine-free fix to supplement her serious coffee habit, she ordered ten kilos of tea from Japan by accident. Starting up a side hustle to shift the nine kilos she didn't need, Matcha Maiden was soon born. It is now a multi-million-dollar company with success in various markets. With no background in the area, business experience, family money or investment behind them, Sarah and her partner built Matcha Maiden from scratch. Here, Sarah shares how it can be done without losing your joy or sense of appreciation for the journey. Sharing practical tips and life advice to help you realize your own business dreams while staying grounded and well, Seize the Yay is your one-stop shop for achieving millennial success.

30 review for Seize the Yay: Work, rest and play your way to #lifegoals, from Matcha Maiden Founder Sarah Holloway

  1. 4 out of 5

    Ebony Booth

    I'm so relieved to finally have a real, authentic, and thoughtful account of what it's like to work towards your dreams. Every single word in this book resonated with me right now. I love the combination of vulnerability and playfulness that Sarah uses to tell her story - a story that inspires me to be more fearless in my everyday life, as well as encourages me at the same time to build in play and rest into a lifestyle that works for me. This is such a modern philosophy to life and it really ad I'm so relieved to finally have a real, authentic, and thoughtful account of what it's like to work towards your dreams. Every single word in this book resonated with me right now. I love the combination of vulnerability and playfulness that Sarah uses to tell her story - a story that inspires me to be more fearless in my everyday life, as well as encourages me at the same time to build in play and rest into a lifestyle that works for me. This is such a modern philosophy to life and it really addresses the world that we face - one of instagram comparison which can cause issues if we don't see it through an educated lens, one of seeking something more in life beyond the pre-forged paths we all know too well. Sarah's poetic writing is both joyful and creative. Books like these are the ones we all need to push us all a little closer to living a life we truly want for ourselves.

  2. 5 out of 5

    Jeanette

    Easily readable and straightforward advice. She is an excellent writer and is great at distilling her learnings from others into a coherent and enjoyable narrative. It got a bit repetive at the end and began to read more like a memoir and less like the personal development book. I think it would have benefited from a bit of editing and more external sources or additional non personal examples. She does this meld of personal with her interviewees in her podcast so it would be good for future book Easily readable and straightforward advice. She is an excellent writer and is great at distilling her learnings from others into a coherent and enjoyable narrative. It got a bit repetive at the end and began to read more like a memoir and less like the personal development book. I think it would have benefited from a bit of editing and more external sources or additional non personal examples. She does this meld of personal with her interviewees in her podcast so it would be good for future books to take more use of this skill. Overall it was a good book to start the year with and hopefully this is a start to her writing career.

  3. 4 out of 5

    Ruwanie Ekanayake

    This is a fantastic book for anyone looking to learn from a genuinely down to earth, vulnerable and authentic entrepreneur who is fearless in sharing her highs and lows of pursuing her truth. It's an easy-read with meaningful takeaways about setting up business, looking after yourself and methods to pivot your life in the direction you deserve. I also found my love for reading again after picking up this book as Sarah is a beautiful and engaging writer. I've just started my next book and I miss This is a fantastic book for anyone looking to learn from a genuinely down to earth, vulnerable and authentic entrepreneur who is fearless in sharing her highs and lows of pursuing her truth. It's an easy-read with meaningful takeaways about setting up business, looking after yourself and methods to pivot your life in the direction you deserve. I also found my love for reading again after picking up this book as Sarah is a beautiful and engaging writer. I've just started my next book and I miss reading Sarah's book LOL.

  4. 4 out of 5

    Karrah

    Seize the Yay has lots of promise, but no substance. There is nothing new or outstanding in this book, and nothing overly inspiring either. Although I of course praise the author for her hard work and accomplishments, I don’t feel that I was at all educated or grown by reading this book. Unfortunately, by only halfway through, I was bored and underwhelmed, and thus the book went back the library shelf without being completed.

  5. 5 out of 5

    Yvette Le Blowitz

    Yay This Book I absolutely love reading Seize The Yay - I spotted the Author’s ~ Sarah Davidson’s - Happy Smiley Face on The Cover than I saw the book title and loved it. When I went to pick up the book and turned it around I than discovered it was all about Kicking Goals in your business or career and finding happiness and fulfilment in the process. Reading about her start up business entrepreneur journey has been so inspiring and I love how real, raw and vulnerable Sarah Davidson truly is. I lov Yay This Book I absolutely love reading Seize The Yay - I spotted the Author’s ~ Sarah Davidson’s - Happy Smiley Face on The Cover than I saw the book title and loved it. When I went to pick up the book and turned it around I than discovered it was all about Kicking Goals in your business or career and finding happiness and fulfilment in the process. Reading about her start up business entrepreneur journey has been so inspiring and I love how real, raw and vulnerable Sarah Davidson truly is. I love how she shares practical tips, advice but also real life stories from other people. I loved how open and honest she was especially in Chapter 4 - Comparison is the thief of Joy. This is definitely one book that I didn’t want to put down which is such a positive and Seize The Yay feel good happy experience. This will be one book that now goes into my favourite book read collection. This is one Down To Earth - Aussie Author, Entrepreneur, Podcast Host, YAY-Boss I am so happy and proud to cheer on.

  6. 5 out of 5

    Amy Fraser

    This book is wonderful. I couldn't put it down and had to stop myself from folding over the corner of EVERY page to 'read again later'. Sarah speaks honestly, humbly, and openly about her own experiences - not just the good, but the challenging parts that taught her the most. She's taken lessons from that, along with the many podcast guests she's spoken to, and curated it into a practical book of life advice. I think this book will add value to anyone's life, but particularly women in their 20s ( This book is wonderful. I couldn't put it down and had to stop myself from folding over the corner of EVERY page to 'read again later'. Sarah speaks honestly, humbly, and openly about her own experiences - not just the good, but the challenging parts that taught her the most. She's taken lessons from that, along with the many podcast guests she's spoken to, and curated it into a practical book of life advice. I think this book will add value to anyone's life, but particularly women in their 20s (I can't speak on behalf of anyone else)! If you're trying to decide if this book is for you - I'd suggest having a listen to the Seize The Yay podcast - and if you love it, you'll love this book even more. I can't recommend either highly enough.

  7. 5 out of 5

    Nick

    Having interviewed Sarah before, being a listener to her podcasts - both as the interviewer & interviewee, I thought purchasing the book would be basically a donation. As I didn't think there was anything more to her story I didn't already know. BOY WAS I WRONG! Seize The Yay contains so much more detail, personal thoughts and experiences that I had never heard Sarah speak about before. This book is as interesting and entertaining as it is inspiring. Regardless of age, gender or background - I promis Having interviewed Sarah before, being a listener to her podcasts - both as the interviewer & interviewee, I thought purchasing the book would be basically a donation. As I didn't think there was anything more to her story I didn't already know. BOY WAS I WRONG! Seize The Yay contains so much more detail, personal thoughts and experiences that I had never heard Sarah speak about before. This book is as interesting and entertaining as it is inspiring. Regardless of age, gender or background - I promise this book is one that will prove to be invaluable, in more ways than I could explain. If you are going to read a book this year - I couldn't recommend this highly enough!

  8. 5 out of 5

    Kat Truong

    I’ve admired Sarah for so long and have been a regular listener of her podcast, so when she released her book, I definitely had to read this one. Sarah’s smart cookie and friendly personality really shines well in her book and her inspirational stories and learning outcomes really make you want to continue to read on her stories. I highly recommend this book to those who follow Sarah but even if you don’t follow her or know of her, the book itself is nonetheless inspirational and a great motivat I’ve admired Sarah for so long and have been a regular listener of her podcast, so when she released her book, I definitely had to read this one. Sarah’s smart cookie and friendly personality really shines well in her book and her inspirational stories and learning outcomes really make you want to continue to read on her stories. I highly recommend this book to those who follow Sarah but even if you don’t follow her or know of her, the book itself is nonetheless inspirational and a great motivator. Definitely worth the read.

  9. 5 out of 5

    Di Temby

    This book has come to us from a person who can only be described as a courageous adventurer. The reader is able to travel into and identify with the ups and downs of complex, high octane/empty tank, emotional experiences of life and business of the author. Wisdoms, understandings and emotions that come from her life are shared unreservedly. Hers has not been an overnight success, there have been storm clouds along the way. Through this extraordinarily fast paced life to a slower place, it is evi This book has come to us from a person who can only be described as a courageous adventurer. The reader is able to travel into and identify with the ups and downs of complex, high octane/empty tank, emotional experiences of life and business of the author. Wisdoms, understandings and emotions that come from her life are shared unreservedly. Hers has not been an overnight success, there have been storm clouds along the way. Through this extraordinarily fast paced life to a slower place, it is evident that Sarah connects and engages with you from start to finish in this page- turner. Bravo!

  10. 5 out of 5

    Nikki MacFarlane

    Seize the Yay is an amazing podcast that I have been following since day 1 so I was super excited to get into this book. And it absolutely did not disappoint!! Such a great read!! So much awesome advice on how to find your way to 'yay', building a business, thriving in a busy world and more! All presented in a fun and insightful way. Sarah Holloway is a total inspiration - smart, ambitious and fun! I would totally recommend this book (and podcast!) to everyone. Amazing work Sarah, thank you!! xx Seize the Yay is an amazing podcast that I have been following since day 1 so I was super excited to get into this book. And it absolutely did not disappoint!! Such a great read!! So much awesome advice on how to find your way to 'yay', building a business, thriving in a busy world and more! All presented in a fun and insightful way. Sarah Holloway is a total inspiration - smart, ambitious and fun! I would totally recommend this book (and podcast!) to everyone. Amazing work Sarah, thank you!! xx

  11. 5 out of 5

    Lorenzia Heryxlim

    Sarah is an absolute legend! This book has given me so much courage to step outside of my comfort zone and actively looking for what I'm passionate about. It's so detailed and teaches you so much life lesson yet so easy to read. I've always wanted to start my own side hustle but been so hesitant for years until I read this book. Now I'm in the process of launching my first business ever! Couldn't recommend this enough for everyone Sarah is an absolute legend! This book has given me so much courage to step outside of my comfort zone and actively looking for what I'm passionate about. It's so detailed and teaches you so much life lesson yet so easy to read. I've always wanted to start my own side hustle but been so hesitant for years until I read this book. Now I'm in the process of launching my first business ever! Couldn't recommend this enough for everyone

  12. 4 out of 5

    Ally

    I thoroughly enjoyed this book. I adore reading about women kicking goals in the business industry and Sarah is doing just that, plus so much more. This book is Sarah's journey from hot-shot lawyer to pun-loving business owner, as well as advice on how to take that leap of faith for yourself. Lots of thought provoking tips and inspiring quotes along the reading journey. A must read if you’re looking to find your ‘yay’! Such an inspiring, real and funny read. Loved it. I thoroughly enjoyed this book. I adore reading about women kicking goals in the business industry and Sarah is doing just that, plus so much more. This book is Sarah's journey from hot-shot lawyer to pun-loving business owner, as well as advice on how to take that leap of faith for yourself. Lots of thought provoking tips and inspiring quotes along the reading journey. A must read if you’re looking to find your ‘yay’! Such an inspiring, real and funny read. Loved it.

  13. 5 out of 5

    Lisa

    I love everything about this book. Sarah is beyond phenomenal. It’s full of extraordinary nuggets for entrepreneurs and anyone wanting to live their best and bravest life. I can’t recommend it highly enough! If you want more yay and play in your day, look no further. Grab a cuppa, curl up, enjoy and get ready to have your world rocked in the best possible way xxx

  14. 4 out of 5

    Elizabeth Marchi

    Sarah your talent far exceeds your businesses you speak and write so eloquently I’m in awe 💖 Every spare minute I’m reading this as my self-care, I can’t put it down! It’s absolutely amazing and it’s funny how alike we are mentality wise. Love every page and I will definitely be recommending on to others. Thank you for the inspirational words!

  15. 5 out of 5

    Nikolina

    If you’re looking for the sign from above that you need, a kick up the butt, a friend to encourage you to take a step forward... this book is all of those. Incredibly valuable advice for anyone looking to take hold of their career.

  16. 4 out of 5

    Bettina

    I love listening to the ‘Seize the Yay’ podcast, so I couldn’t wait to read this book. I loved reading the journey that Sarah went on to get to where she is today with her start up business. I found this book so motivational. Dreams really do come true if you’re willing to put the work in.

  17. 4 out of 5

    Dora

    I’m loving this book! Sarah not only expresses herself with such authenticity but provides an insightful view on life and business. Thoroughly enjoyable...find it difficult to put down!! A must have for everyone’s book shelf!! Thanks Sarah in sharing how we can Seize Our Yay 😊

  18. 5 out of 5

    Riley-Rose Harper

    Absolutely loving this book. Sarah’s insights from her own experience and the insights she brings from people she admires is so inspirational. It’ll definitely make you feel the YAY for life no matter what stage of life you’re at. It’s definitely the book we need for 2020 ❤️

  19. 4 out of 5

    nikki lesser

    This book is fab! Great and easy to read. It’s very practical, honest and has some learnings / insights. I went away reflecting on some many elements. Beautifully executed also! This book was read in one day. Thanks Sarah xx

  20. 5 out of 5

    Abbey Baldacchino

    An incredible book! So inspiring and motivating no matter where you are in your career or life journey. I highly recommend anyone who wants to succeed in anything and make the most of everyday to even read 50 pages of this masterpiece!

  21. 5 out of 5

    Danny Kennedy

    I took away so much value and inspiration from Sarah’s book, just as I do with her incredible podcast 🙏🏻 Thank you legend!!!

  22. 5 out of 5

    Caitlin Dwyer

    Fantastic book for anyone wanting to find more joy in their life. Sarah is a fantastic writer and it goes into more depth than her podcast. Highly recommend!

  23. 5 out of 5

    Matt Wood

    Really enjoyed this. Well written by someone clearly very intelligent. An entertaining read. I look forward to her next book!

  24. 5 out of 5

    Genevieve D

    I loved the conversational tone. Definitely an inspirational read with lots of business know-how to take away and plenty of chapters dog-eared to revisit and reread again and again.

  25. 4 out of 5

    Simran Joshi

    Sarah has written a such a fabulous book filled with lots of little gems and pearls of wisdom! This book is funny, witty, insightful and thought provoking. Brilliant read, highly recommended!!

  26. 4 out of 5

    Judy Stillman

    What an easy to read and exciting book this is. I was given this book and told “you must read it.” Well I did and wasn’t disappointed. There are the personal events which lead on to the idea of ‘seizing your yay.’ I found myself saying ‘of course’ or ‘what a good suggestion’ many times while I was reading. I felt empowered too, as I read how what can seem to be a negative can actually become a positive with a different mindset. This book is a page turner full of gems and hard won wisdoms. This b What an easy to read and exciting book this is. I was given this book and told “you must read it.” Well I did and wasn’t disappointed. There are the personal events which lead on to the idea of ‘seizing your yay.’ I found myself saying ‘of course’ or ‘what a good suggestion’ many times while I was reading. I felt empowered too, as I read how what can seem to be a negative can actually become a positive with a different mindset. This book is a page turner full of gems and hard won wisdoms. This book speaks from the heart.

  27. 4 out of 5

    Johnny D

  28. 4 out of 5

    Dot

  29. 5 out of 5

    Monique

  30. 4 out of 5

    Laura Gray

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