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Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business

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In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the fou In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality—their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. They play by their own rules, and they reap the benefits. Ready to pivot for the last time, guarantee the success of your business, and become the go-to leader in your industry? Chris Ducker will show you how to develop the Business of You and build a future-proof business model. * * * Chris Ducker is the bestselling author of Virtual Freedom and founder of Youpreneur.com—the entrepreneurial mastermind community that helps experts become the go-to leader in their market. A true entrepreneur at heart, he has built several businesses since venturing into the world of entrepreneurship in 2004, which today collectively house over 450 full-time employees and generate a multi-seven-figure annual revenue. A highly sought-after keynote speaker, trusted international business mentor, blogger, and podcaster, Chris is featured regularly in Entrepreneur, Inc., Success, Forbes, The Huffington Post, and several other key media outlets. Relishing the opportunity to help build strategies for other passionate entrepreneurs that want to grow their businesses in productive and effective ways, Chris hosts several live events each year, including the annual Youpreneur Summit in London. Chris recently relocated back to the UK after many years based in the Philippines, and now lives with his wife and four children in Cambridgeshire. You can reach out to him directly on Twitter @ChrisDucker, or visit his personal website at ChrisDucker.com. * * * Advance praise for Rise of the Youpreneur: “In six years, I’ve built an eight-figure, personal brand business. If I had read Rise of the Youpreneur before I started I could have done it in half the time.” —Michael Hyatt, New York Times bestselling author of Your Best Year Ever “Timely, relevant, and powerful . . . Recommended!” —Jay Baer, Founder of Convince & Convert and author of Hug Your Haters “I’ll be recommending this resource to my community many times over.” —Amy Schmittauer Landino, Founder of Savvy Sexy Social and bestselling author of Vlog Like a Boss “The ultimate guide for personal business success.” —Pat Flynn, Wall Street Journal bestselling author of Will It Fly?


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In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the fou In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality—their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. They play by their own rules, and they reap the benefits. Ready to pivot for the last time, guarantee the success of your business, and become the go-to leader in your industry? Chris Ducker will show you how to develop the Business of You and build a future-proof business model. * * * Chris Ducker is the bestselling author of Virtual Freedom and founder of Youpreneur.com—the entrepreneurial mastermind community that helps experts become the go-to leader in their market. A true entrepreneur at heart, he has built several businesses since venturing into the world of entrepreneurship in 2004, which today collectively house over 450 full-time employees and generate a multi-seven-figure annual revenue. A highly sought-after keynote speaker, trusted international business mentor, blogger, and podcaster, Chris is featured regularly in Entrepreneur, Inc., Success, Forbes, The Huffington Post, and several other key media outlets. Relishing the opportunity to help build strategies for other passionate entrepreneurs that want to grow their businesses in productive and effective ways, Chris hosts several live events each year, including the annual Youpreneur Summit in London. Chris recently relocated back to the UK after many years based in the Philippines, and now lives with his wife and four children in Cambridgeshire. You can reach out to him directly on Twitter @ChrisDucker, or visit his personal website at ChrisDucker.com. * * * Advance praise for Rise of the Youpreneur: “In six years, I’ve built an eight-figure, personal brand business. If I had read Rise of the Youpreneur before I started I could have done it in half the time.” —Michael Hyatt, New York Times bestselling author of Your Best Year Ever “Timely, relevant, and powerful . . . Recommended!” —Jay Baer, Founder of Convince & Convert and author of Hug Your Haters “I’ll be recommending this resource to my community many times over.” —Amy Schmittauer Landino, Founder of Savvy Sexy Social and bestselling author of Vlog Like a Boss “The ultimate guide for personal business success.” —Pat Flynn, Wall Street Journal bestselling author of Will It Fly?

30 review for Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business

  1. 4 out of 5

    Gideon de Swardt

    Nothing new, felt more like a sales pitch than actually wisdom sharing

  2. 4 out of 5

    Andrea Angella

    Andrea Angella - Key takeaways: - Learn where you are with this tool: https://youpreneur.com/next-step-asse... - You should be looking to do something different than your competitors. - Change your cover image to regularly to promote your products. - Always use the same profile images across all platforms. - Use social video to show the behind the scenes of how you work (Instagram). - Be personal, share your personality. Be consistent. - Consider doing live videos and then do retargeting on people who Andrea Angella - Key takeaways: - Learn where you are with this tool: https://youpreneur.com/next-step-asse... - You should be looking to do something different than your competitors. - Change your cover image to regularly to promote your products. - Always use the same profile images across all platforms. - Use social video to show the behind the scenes of how you work (Instagram). - Be personal, share your personality. Be consistent. - Consider doing live videos and then do retargeting on people who watch them. - Get involved with public speaking and create the speaking page on your website - Everyone should create a Podcast. It's the most personal way to connect with your audience - Listen to your target podcast if you want to feature as a guest - Join a mastermind group - Be serious about growing your email list. - Charge what you are worth and don't apologise - Build multiple flows of income - Only promote affiliate links for products/services you use - Organize your live event - Writing a book is the best way to be positioned as an expert. You can use ads to decide the title. - Create a landing page and test interest before building new products - You can organize paid webinars. Use 100 slides for 45 minutes. - Check out Adroll for online remarketing - Build 6 months of emails and schedule them in autoresponder

  3. 4 out of 5

    Nick Alexander

    Another self help business book. If you've never read one before, or if you haven't read one in the last five years, you could probably use this. Otherwise, there's not a lot of new ground here. Another self help business book. If you've never read one before, or if you haven't read one in the last five years, you could probably use this. Otherwise, there's not a lot of new ground here.

  4. 5 out of 5

    Richard

    I was fortunate enough to be given a pre-release hardback copy of this book for advance review. If you're building a business that is built around you, then this book by author Chris Ducker, is -- dare I say it -- your bible for success. The author is the founder of the "Youpreneur" community, an online learning forum for solo entrepreneurs who want to be seen as the expert or definitive go-to leader in their respective industries. This book contains a step-by-step guide to building the business o I was fortunate enough to be given a pre-release hardback copy of this book for advance review. If you're building a business that is built around you, then this book by author Chris Ducker, is -- dare I say it -- your bible for success. The author is the founder of the "Youpreneur" community, an online learning forum for solo entrepreneurs who want to be seen as the expert or definitive go-to leader in their respective industries. This book contains a step-by-step guide to building the business of you, with practical tips and techniques on everything from defining who you are and who your perfect customer is, to building your online home and setting up your social media. Beyond those fundamentals, there is a whole section on marketing -- including positioning yourself as an expert, growing your contacts and getting serious about your email list, plus a valuable section on monetising your business. This includes pointers on what to sell, building your own ecosystem, launch strategies and ongoing marketing. Every chapter has a real-world case-study of a Youpreneuer who has taken the advice the author provides and leveraged it into a success story. Each of these stories is a valuable reminder that this book is aimed at those who execute on ideas, not for dreamers. The author also includes a ton of resources that any Youpreneur will find useful. As a Business Consultant, I've been building a business based on me for a number of years now, yet I still found this book a fantastic source of inspiration, motivation and practical ideas that I now want to use. I'd highly recommend this book and can see it as a resource that I return to again and again.

  5. 4 out of 5

    Ged Cusack

    I was slightly hesitant to buy this book’s Kindle version, as it seemed relatively expensive for a digital book. Reading the book on my IPad, I hit a glitch when I clicked on the first link (and was redirected to a paid product). Hoping that I hadn’t just purchased ONE OF THOSE BOOKS (that is full of links but no substance), I persevered. I was happy that I kept reading as the book is full of a lot of valuable content. There are so many free downloads that I had to open a spreadsheet to track which I was slightly hesitant to buy this book’s Kindle version, as it seemed relatively expensive for a digital book. Reading the book on my IPad, I hit a glitch when I clicked on the first link (and was redirected to a paid product). Hoping that I hadn’t just purchased ONE OF THOSE BOOKS (that is full of links but no substance), I persevered. I was happy that I kept reading as the book is full of a lot of valuable content. There are so many free downloads that I had to open a spreadsheet to track which ones I’d downloaded. I returned to the first link and this time had no issues. It just goes to show that you shouldn’t let initial technical issues ruin your education. As a speed reader, I read the book in a day or two but as an eternal learner, the actionable material here has set me up for the year. As a Fan of the likes of Pat Flynn, I now have another Expert to add to my list of Mentors.

  6. 4 out of 5

    Julie Schooler

    I felt like this book dropped into my lap at exactly the right time. If you are an online entrepreneur, or want to be, then READ THIS BOOK. Obviously written by someone who knows and lives this stuff and chock full of helpful strategies. However it was the little extras I really liked - having a P2P, not a B2B (people to people) business, the three sentence email tip and using your FB cover image to your advantage. I have already started putting a few things in place like updating my speaking pa I felt like this book dropped into my lap at exactly the right time. If you are an online entrepreneur, or want to be, then READ THIS BOOK. Obviously written by someone who knows and lives this stuff and chock full of helpful strategies. However it was the little extras I really liked - having a P2P, not a B2B (people to people) business, the three sentence email tip and using your FB cover image to your advantage. I have already started putting a few things in place like updating my speaking page on my new website with exact speaking topics. My only negative is that I found that the pages of big writing that summarised a point were a bit disconcerting in the paperback book. Overall, I will be recommending this to anyone who wants to build a personal brand and start or grow an online business.

  7. 4 out of 5

    Simon Huggins

    Great Starter for ten (or five) This book is fluff-free, and breaks down what it takes to build up a brand in today's digital-heavy marketplace, and turns on its head, the idea that what difference can one person make in such a crowded world? You make the brand about you, and about the customer, and what you as a person can do for them. This book is all about the steps to scaling that to a business, whilst never losing sight of those core values, and all the people who you can help and can help yo Great Starter for ten (or five) This book is fluff-free, and breaks down what it takes to build up a brand in today's digital-heavy marketplace, and turns on its head, the idea that what difference can one person make in such a crowded world? You make the brand about you, and about the customer, and what you as a person can do for them. This book is all about the steps to scaling that to a business, whilst never losing sight of those core values, and all the people who you can help and can help you along the way. Today's entrepreneur understands that a rising tide lifts all ships. The youpreneur concept is the wave upon which those ships can rise together. I for one picked up many tidbits that helped me clarify my approach and priorities. I'll be reaching back for it for years to come to remind me of the essentials. Treat it as your personal business coach!

  8. 5 out of 5

    Allyson

    This is a detailed roadmap you can follow from chapter to chapter to build your online business in a smart, sustainable, and powerful way. As the author says, when you build your business around the strength of your relationship with your audience and the unique way you show up in the world (your personality, preferred channels of communication, etc.) you can "future-proof" your business! I just loved it and found so many nuggets of gold in here, even as someone who is at a more "intermediate" l This is a detailed roadmap you can follow from chapter to chapter to build your online business in a smart, sustainable, and powerful way. As the author says, when you build your business around the strength of your relationship with your audience and the unique way you show up in the world (your personality, preferred channels of communication, etc.) you can "future-proof" your business! I just loved it and found so many nuggets of gold in here, even as someone who is at a more "intermediate" level of this journey. Chris Ducker's voice really comes off the page, so if you've ever listened to his podcast (if you haven't, get on that, cuz it's also pretty great) you'll find this a familiar experience as he takes you by the hand and walks you through the steps of applying his method to your particular business idea. Along the way, you'll have interesting and applicable case studies to show just how all the pieces fit together for people in different industries and with different business models, as well as dozens of worksheets, templates, and other freebies the author created just for this book--an aspect I especially admired since it's an example of Ducker practicing what he preaches! Very meta LOL. I've dog-eared and written all over the pages of this book and can't wait to start applying new tricks and tactics. I appreciated the great reminders of stuff I've heard before, too, which is always useful, especially when the author has a new take or way to help impress those time-worn lessons upon you. Highly recommended for pretty much any business owner but especially anyone who wants to be successful online.

  9. 5 out of 5

    Ahmed Khalifa

    When it comes to learning about building a personal brand using “the power of you”, very few knows as much as Chris Ducker does. Which is why when he released his new book “Rise of the Youpreneur”, it was obvious that I was going to buy it. If you are the type of person who wants to build a personal brand, then you will want to read this book. Chris outlines in many ways on how you should use the “the power of you” to build a strong personal brand. I've written a more detailed review about it on m When it comes to learning about building a personal brand using “the power of you”, very few knows as much as Chris Ducker does. Which is why when he released his new book “Rise of the Youpreneur”, it was obvious that I was going to buy it. If you are the type of person who wants to build a personal brand, then you will want to read this book. Chris outlines in many ways on how you should use the “the power of you” to build a strong personal brand. I've written a more detailed review about it on my blog here >> https://iamahmedkhalifa.com/blog/rise...

  10. 4 out of 5

    Marcey Rader

    I'm such a Chris Ducker fangirl. Because of him and his book Virtual Freedom, I used his company, Virtual Staff Finder, to land my unicorn VA, who has been with me for three years full-time. I've also referred this service to other clients as well. This book is great for people whose business relies on them to be the face of the company. Even reading as many business books as I do, I still had writer-downers and stopped reading to take notes, make changes, or put tasks into Asana for my VA with I'm such a Chris Ducker fangirl. Because of him and his book Virtual Freedom, I used his company, Virtual Staff Finder, to land my unicorn VA, who has been with me for three years full-time. I've also referred this service to other clients as well. This book is great for people whose business relies on them to be the face of the company. Even reading as many business books as I do, I still had writer-downers and stopped reading to take notes, make changes, or put tasks into Asana for my VA with suggestions he made.

  11. 4 out of 5

    Tadeusz Mollin

    Useful For a leftist old timer, it’s really hard and awkward to go into marketing and selling, and this is indeed the first book I’ve ever read about it. I would never devote my life to business the way it’s suggested in this book. But having an online side hustle isn’t evil, if you have a decent product. So I actually enjoyed this primer into the commercial mindset, and the author is good company and seems honest and sympathetic. He invented the term Youpreneur for a person personalizing his mes Useful For a leftist old timer, it’s really hard and awkward to go into marketing and selling, and this is indeed the first book I’ve ever read about it. I would never devote my life to business the way it’s suggested in this book. But having an online side hustle isn’t evil, if you have a decent product. So I actually enjoyed this primer into the commercial mindset, and the author is good company and seems honest and sympathetic. He invented the term Youpreneur for a person personalizing his message and product, and I can definitely relate to that: Walk the talk.

  12. 4 out of 5

    Billy Grogan

    If you are an aspiring entrepreneur, regardless of your area of interest, you HAVE to buy this book. The author provides a great roadmap for the reader to follow. He uses real examples from his journey to show the reader the way. I could not put this book down! I took my time reading it and read sections multiple times to make sure I understand each and every concept. The author also provided some additional resources for the reader that are excellent.

  13. 5 out of 5

    Günter Richter

    The premise of this book is built around the business that Chris Ducker has built as an entrepreneur. This is not to say that the book will not be appealing to those who don't or don't plan to start and run their own businesses. There are some great takeaways for us all. Those of you that are familiar with Chris' work, either from podcasts (such as Pat Flynn's Smart Passive Income) or websites will recognise a lot of the material in the book. The premise of this book is built around the business that Chris Ducker has built as an entrepreneur. This is not to say that the book will not be appealing to those who don't or don't plan to start and run their own businesses. There are some great takeaways for us all. Those of you that are familiar with Chris' work, either from podcasts (such as Pat Flynn's Smart Passive Income) or websites will recognise a lot of the material in the book.

  14. 5 out of 5

    Michelle Reeves

    Having read lots of business-building books since launching my own business, I wondered whether Rise of the Youpreneur would teach me anything new. But although I haven't quite finished reading it yet, I'm already loving this book. The practical, no-nonsense approach is refreshing, and I like the step-by-step roadmap for building your personal brand and growing your business. Get a highlighter ready, if you're anything like me, you'll be using it a lot. Having read lots of business-building books since launching my own business, I wondered whether Rise of the Youpreneur would teach me anything new. But although I haven't quite finished reading it yet, I'm already loving this book. The practical, no-nonsense approach is refreshing, and I like the step-by-step roadmap for building your personal brand and growing your business. Get a highlighter ready, if you're anything like me, you'll be using it a lot.

  15. 4 out of 5

    Matthew O’Shea

    Thought provoking and some very practical advice. This isn't a book for everyone but everyone should read this book. You may be able to awaken the inner Youpreneur you never knew existed. I'll be using this as a handy reference book for personal-brand building resources. Blog, podcast, coaching and monetizing my speaking requests. You never know unless you try. We all have something invaluable in to share with others. It's time to start thinking about what kind of value that is. Thought provoking and some very practical advice. This isn't a book for everyone but everyone should read this book. You may be able to awaken the inner Youpreneur you never knew existed. I'll be using this as a handy reference book for personal-brand building resources. Blog, podcast, coaching and monetizing my speaking requests. You never know unless you try. We all have something invaluable in to share with others. It's time to start thinking about what kind of value that is.

  16. 4 out of 5

    Moneer

    Meh. I like the focus and encouragement to build your own brand, but the advice is very generic. Most of the advice goes something like "if you want to find out what product to focus on, just ask your followers!" - well most of us do not have a many followers. Much of the content revolved around Chris sharing his own experience, with his current status and reach, which is definitely not where most readers (well at least myself) currently are. Useful read and some of it can be skimmed. Meh. I like the focus and encouragement to build your own brand, but the advice is very generic. Most of the advice goes something like "if you want to find out what product to focus on, just ask your followers!" - well most of us do not have a many followers. Much of the content revolved around Chris sharing his own experience, with his current status and reach, which is definitely not where most readers (well at least myself) currently are. Useful read and some of it can be skimmed.

  17. 5 out of 5

    Dovile Sinke

    Such a great book! Talks a lot about how to build your own brand & even if a lot of things you might have heard already, Chris explains them in details and provides a lot of tips how to actually implement them. I got a lot of inspiration & good insights from this book and will definitely recommend it to anyone!

  18. 4 out of 5

    Ben Lobaugh

    My wife and I both run businesses and this book really propelled our thinking forward. Though we were doing some of the things in this book already, Ducker brings it all together and shows how all the pieces fit. If you run a small business in these modern times a lot of it's success is driven on how well you present yourself and tell stories. This book is a must read for business owners today! My wife and I both run businesses and this book really propelled our thinking forward. Though we were doing some of the things in this book already, Ducker brings it all together and shows how all the pieces fit. If you run a small business in these modern times a lot of it's success is driven on how well you present yourself and tell stories. This book is a must read for business owners today!

  19. 5 out of 5

    Mr D Robottom

    A very practical introduction to starting an online expert business No previous experience of running a website business supported by other social media channels required. Best part are the flowcharts of setting up, monetising and growing your business. Well worth a read, although the paper version is a lot easier to read than the current Kindle incarnation.

  20. 4 out of 5

    Laurens Bonnema

    Youpreneur Distilled! This book is an excellent resource for everyone who wants to create a profitable business based on their unique knowledge and expertise. Chris Ducker describes why Youpreneurship is on the rise, and how exactly one can ride that wave to success. Love this book!

  21. 4 out of 5

    Benjamin D. Page

    Thanks I have read a lot of books to try and get my business off the ground and running and this is another one that has provided valuable information. The most important part now is put it into practice. Thanks!!

  22. 5 out of 5

    Karen Briscoe

    The Youpreneur is future-proof! This guide is definitive to become the go-to leader in your profession. Achieve a higher level of success in your business and life by implementing these key brand strategies. Karen Briscoe, author and podcast host 5 Minute Success

  23. 4 out of 5

    Sinead

    I think this is a great intro/beginners book for those that want to become an entrepreneur. Chris gives lots of actionable advice rather than just motivational tripe. This book and Pat Flynn’s book Will it Fly should be mandatory reading for those starting an online business.

  24. 4 out of 5

    Matthew P.E.

    I thought this was a very informative read. I found myself highlighting quite a few items while reading. As someone looking to build a brand for myself, I found a lot of this information useful and potentially valuable.

  25. 5 out of 5

    Steven McCord

    Congratulations to Chris Ducker for comprising such a thought-provoking resource on personal entrepreneurship. I could hardly stop highlighting his ideas, recommendations, and tools throughout the entirety of the book. I feel that this book is an essential starting point for any future entrepreneur.

  26. 5 out of 5

    W.H. Lock

    A great book on building a business around your brand.

  27. 5 out of 5

    Kym Hamer

    A mix between stuff I already knew and some good tips and templates. Easy to read. 3 stars

  28. 5 out of 5

    Scott Winterroth

    I gave it 5-stars because it's great information if you're just getting into the game. If you've been around the block, you should know this information but always good for a reminder/refresh. I gave it 5-stars because it's great information if you're just getting into the game. If you've been around the block, you should know this information but always good for a reminder/refresh.

  29. 4 out of 5

    Juan Botero

    The book seems like a recopilation of cheap articles on personal branding and personal business models. I had great expectations for this books, but got really disappointed.

  30. 4 out of 5

    Hoang Tran

    Informative book with everything one needs to build a successful personal brand. Highly recommend this as the first book for anyone who is interested in personal branding.

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