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How To Write Website Copy That Works: Proven tips, and best practices for writing website copy that inceases leads and boosts sales (Short Attention Span eBooks for Small Business Owners Book 1)

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Your website is the foundation of your online marketing strategy, and for many businesses it's their entire business model. Whether you've hired a website designer, or are building your own website using a site builder such as Wix, Weebly, Squarespace, or Go Daddy, you will still need to write your own website copy. Of course that's easier said than done. Online attentio Your website is the foundation of your online marketing strategy, and for many businesses it's their entire business model. Whether you've hired a website designer, or are building your own website using a site builder such as Wix, Weebly, Squarespace, or Go Daddy, you will still need to write your own website copy. Of course that's easier said than done. Online attention spans are short, competition is steep, and the amount of information to decipher through is overwhelming for readers. Standing out can be a very difficult challenge. "How To Write Good Website Copy That Works" guides you through the fundamentals of creating the kind of web copy that targets your market, cultivates leads, and promotes your company, on your website and across the world wide web. TABLE OF CONTENTS 1. Create an awesome elevator speech:: You’ll learn how to clearly express who you are, and what you do . This is the first step to communicating well online. 2. Planning and writing your pages:: Whether it’s website copy, or social media profiles, knowing how to structure your pages and copy will save you from committing errors that cost you time and money. The section covers your most important pages, including creating proper 'About' and 'Contact' pages, that you need to promote and sell your services online. 3. Search Engine Optimization:: How to write your pages with the information and structure that helps your target market find you on Google and other search engines. 4. Writing for people/Get to the point:: SEO is important but search engines don’t buy from you, people do. This section teaches you how to satisfy both while converting traffic into leads by using effective calls to action. 5. Common mistakes to avoid:: I go through some of the most common mistakes, misinformation, and old strategies that you need to avoid like the plague if you want to be successful online. 6. Conclusion and Resources: Filled with supporting documentation, and links to a ton of free resources that will help you well into the future Updates 4/7/2016 - Added additional tips and best practices for structuring your website's navigation menu.


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Your website is the foundation of your online marketing strategy, and for many businesses it's their entire business model. Whether you've hired a website designer, or are building your own website using a site builder such as Wix, Weebly, Squarespace, or Go Daddy, you will still need to write your own website copy. Of course that's easier said than done. Online attentio Your website is the foundation of your online marketing strategy, and for many businesses it's their entire business model. Whether you've hired a website designer, or are building your own website using a site builder such as Wix, Weebly, Squarespace, or Go Daddy, you will still need to write your own website copy. Of course that's easier said than done. Online attention spans are short, competition is steep, and the amount of information to decipher through is overwhelming for readers. Standing out can be a very difficult challenge. "How To Write Good Website Copy That Works" guides you through the fundamentals of creating the kind of web copy that targets your market, cultivates leads, and promotes your company, on your website and across the world wide web. TABLE OF CONTENTS 1. Create an awesome elevator speech:: You’ll learn how to clearly express who you are, and what you do . This is the first step to communicating well online. 2. Planning and writing your pages:: Whether it’s website copy, or social media profiles, knowing how to structure your pages and copy will save you from committing errors that cost you time and money. The section covers your most important pages, including creating proper 'About' and 'Contact' pages, that you need to promote and sell your services online. 3. Search Engine Optimization:: How to write your pages with the information and structure that helps your target market find you on Google and other search engines. 4. Writing for people/Get to the point:: SEO is important but search engines don’t buy from you, people do. This section teaches you how to satisfy both while converting traffic into leads by using effective calls to action. 5. Common mistakes to avoid:: I go through some of the most common mistakes, misinformation, and old strategies that you need to avoid like the plague if you want to be successful online. 6. Conclusion and Resources: Filled with supporting documentation, and links to a ton of free resources that will help you well into the future Updates 4/7/2016 - Added additional tips and best practices for structuring your website's navigation menu.

17 review for How To Write Website Copy That Works: Proven tips, and best practices for writing website copy that inceases leads and boosts sales (Short Attention Span eBooks for Small Business Owners Book 1)

  1. 5 out of 5

    Yoric

    This is more about "U/x practice" when building a website. However, it is flat and shallow. This is more about "U/x practice" when building a website. However, it is flat and shallow.

  2. 5 out of 5

    biscuitstix

    Informative Good and informative, but is essentially a long blog post. Good Inks in the back though. Also a good reference point to return to once in a while.

  3. 4 out of 5

    nicola

  4. 5 out of 5

    Renata Fernandes

  5. 4 out of 5

    Monique hart

  6. 5 out of 5

    Chris Bridges

  7. 5 out of 5

    Phil

  8. 4 out of 5

    Hussain Alhassan

  9. 5 out of 5

    dianaka

  10. 5 out of 5

    erin baer

  11. 5 out of 5

    Jessica

  12. 4 out of 5

    Joe Nersveen

  13. 5 out of 5

    Cori L Gale

  14. 4 out of 5

    Ana Lanier

  15. 4 out of 5

    GENV

  16. 5 out of 5

    Carolyn Taylor

  17. 5 out of 5

    Mariah

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