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Successful Self-Publishing: How to self-publish and market your book in ebook and print

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Do you want to successfully self-publish? There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile. Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to pub Do you want to successfully self-publish? There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile. Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to publish and end up broken-hearted with the result. But it doesn't have to be this way. I've spent the last seven years self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author entrepreneur. I've made lots of mistakes along the way, but through the process of self-publishing 17 books, I've learned the most effective way to publish and market your books. In this book, I'll share everything with you. The book includes: - What you need to know before you self-publish - Why self-publishing an ebook is a good idea - How to format an ebook - Exclusivity and going direct - How to self-publish an ebook - Why self-publish a print book - Print-on-demand will change your life - What you need to know before you print - How to self-publish a print book - What to do if you want help with the publishing process - After self-publishing - How much does it cost to self-publish? - How do you get paid when you self-publish? - Book marketing principles - How to market fiction - How to market non-fiction Plus, links to more useful resources. If you're ready to successfully self-publish, then download a sample or buy now. You can also get your free Author 2.0 Blueprint and mini-course at TheCreativePenn.com/blueprint (just copy and paste into your browser)


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Do you want to successfully self-publish? There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile. Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to pub Do you want to successfully self-publish? There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile. Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to publish and end up broken-hearted with the result. But it doesn't have to be this way. I've spent the last seven years self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author entrepreneur. I've made lots of mistakes along the way, but through the process of self-publishing 17 books, I've learned the most effective way to publish and market your books. In this book, I'll share everything with you. The book includes: - What you need to know before you self-publish - Why self-publishing an ebook is a good idea - How to format an ebook - Exclusivity and going direct - How to self-publish an ebook - Why self-publish a print book - Print-on-demand will change your life - What you need to know before you print - How to self-publish a print book - What to do if you want help with the publishing process - After self-publishing - How much does it cost to self-publish? - How do you get paid when you self-publish? - Book marketing principles - How to market fiction - How to market non-fiction Plus, links to more useful resources. If you're ready to successfully self-publish, then download a sample or buy now. You can also get your free Author 2.0 Blueprint and mini-course at TheCreativePenn.com/blueprint (just copy and paste into your browser)

30 review for Successful Self-Publishing: How to self-publish and market your book in ebook and print

  1. 4 out of 5

    Una Tiers

    This book provides a lot of valuable information. The information, while more self-promotional than I am comfortable with, can help the pre-published and published author. I like the idea of following blurb structure of best selling authors and changing a book cover after release. For the published author it has ideas to polish your books and marketing.

  2. 4 out of 5

    Kristen Kieffer

    A great, quick introduction to the world of self-publishing. This is Joanna Penn's free non-fiction resource, and I highly recommend it!

  3. 4 out of 5

    Sunshine Rodgers

    This review has been hidden because it contains spoilers. To view it, click here. So I love reading through a Joanna Penn book! She is so informative and really walks through the steps on how to be a successful author! This is my second book from this author. Penn has experienced her success through trial and error and shares the principles and steps that made her become a six-figure salary author! I can learn a lot from someone whose been in the literary industry for more than a decade and has written 25+ books!! In this book "Successful Self-publishing" Penn even includes l So I love reading through a Joanna Penn book! She is so informative and really walks through the steps on how to be a successful author! This is my second book from this author. Penn has experienced her success through trial and error and shares the principles and steps that made her become a six-figure salary author! I can learn a lot from someone whose been in the literary industry for more than a decade and has written 25+ books!! In this book "Successful Self-publishing" Penn even includes links and websites to more information not found on her pages. Penn shares ways on how to market fiction and nonfiction books. I definitely underlined so many nuggets of wisdom she shared that I will incorporate in marketing my own books! For anyone who is an author or who wants to understand how to be an author-entrepreneur, then this book is for you!

  4. 5 out of 5

    J.P. Willson

    There is a ton of information in this book that I as of yet had not had the time to fully explore. I will however use this as a reference for my first completely self-published book which I am planning in the very near future. Before starting this endeavor I just had so many unanswered questions as to how to go about this and that and the other thing. After reading this it has indeed put my mind at ease on some of those issues and given a little more confidence as to where to find the answers to There is a ton of information in this book that I as of yet had not had the time to fully explore. I will however use this as a reference for my first completely self-published book which I am planning in the very near future. Before starting this endeavor I just had so many unanswered questions as to how to go about this and that and the other thing. After reading this it has indeed put my mind at ease on some of those issues and given a little more confidence as to where to find the answers to some other nagging quandaries... Off I go with my next project....

  5. 5 out of 5

    Nikki Moyes

    Not a bad overview of the self-publishing process. Each topic covered is listed in the book description so you know what will be covered. There are lots of links to further information, mostly directing the reader to the author's website and other books. This is just an overview so it doesn't go into great depth about any topic, but still contains useful information.

  6. 5 out of 5

    Harrison Lamb

    Helpful for new authors who are just getting started with self-publishing. Joanna Penn's non-fiction books are a bit of a godsend for authors looking to self-publish, but who are intimidated by the whole complex process and have no idea where to start. Joanna does a brilliant job of compacting all of the most important information on a topic into easy-to-read summaries and bullet-points over several chapters, as well as explaining why each piece of information is important. In this short, well-str Helpful for new authors who are just getting started with self-publishing. Joanna Penn's non-fiction books are a bit of a godsend for authors looking to self-publish, but who are intimidated by the whole complex process and have no idea where to start. Joanna does a brilliant job of compacting all of the most important information on a topic into easy-to-read summaries and bullet-points over several chapters, as well as explaining why each piece of information is important. In this short, well-structured book, she makes the entire process of self-publishing seem less like long, hard work and more like something that is achievable and rewarding. If you are interested in self-published and you want to know how it can be done successfully, I would recommend that you pick up this book along with How to Market a Book and How to Make a Living with Your Writing, also by Joanna Penn. Although this one is probably most useful to a writer who is not already well-informed about self-publishing and marketing, there are a few special tips and ideas in here that anyone in the business could use.

  7. 4 out of 5

    Brianna Silva

    I have a whole host of books on self-publishing that I've lined up to read over the next 6 months or so. This free e-book was a great way to kickstart my in-depth research on the topic as I begin to prepare for my own self-publishing journey... *excited gasp*

  8. 4 out of 5

    C.E. Clayton

    This is fine if you've never looked into any sources on how to even start the self publishing process, but most of the information isn't all that new and mainly just encourages you to get more information from the author's website, which is a very helpful site! But still.... The marketing advice was what I was most interested in and it just wasn't there. The author encourages you to read her other book on marketing instead for more in-depth options, as what is included here is only a very brief This is fine if you've never looked into any sources on how to even start the self publishing process, but most of the information isn't all that new and mainly just encourages you to get more information from the author's website, which is a very helpful site! But still.... The marketing advice was what I was most interested in and it just wasn't there. The author encourages you to read her other book on marketing instead for more in-depth options, as what is included here is only a very brief overview of major concepts. I was hoping this book would cover the "successful" aspect of both publishing and marketing rather than directing me to other of the authors resources. In summary: I was looking for a catch all, and this wasn't that.

  9. 4 out of 5

    Savanna Roberts

    Knew a lot of the info already from personal research or simply reading her other books, but still a great, fast read for writers looking to go into the indie publishing business!

  10. 5 out of 5

    Paula Lee Johnson

    Detailed If you are considering self publishing your book but are lost on what steps you should take, or what all is entailed in the process, this will clear things up for you. I have downloaded other books on the same subject, but none of them were as detailed as this one. I also love the fact that the author has self published both fiction and non-fiction, so no matter what genre you write in, the information is still valuable. There were also a few " Ah-ha" moments for me. Particularly on the sub Detailed If you are considering self publishing your book but are lost on what steps you should take, or what all is entailed in the process, this will clear things up for you. I have downloaded other books on the same subject, but none of them were as detailed as this one. I also love the fact that the author has self published both fiction and non-fiction, so no matter what genre you write in, the information is still valuable. There were also a few " Ah-ha" moments for me. Particularly on the subject of how long your book(s) can continue to make money for you, as long as, you retain your rights. Essentially ensuring, that even after you are long gone from this world, your family can still benefit from! Very enlightening.

  11. 4 out of 5

    Joy Rancatore

    Where would Indie Authors be without Joanna Penn? Just like her articles and podcast, her books are clear and concise with all the information an author needs. This book is no exception to that. She gives practical guidance, shares lessons she's learned along the way and provides helpful links to explain certain topics in more detail. I highly recommend this to any author preparing to self-publish for the first time. Even if someone has published before, I imagine they will learn something from Where would Indie Authors be without Joanna Penn? Just like her articles and podcast, her books are clear and concise with all the information an author needs. This book is no exception to that. She gives practical guidance, shares lessons she's learned along the way and provides helpful links to explain certain topics in more detail. I highly recommend this to any author preparing to self-publish for the first time. Even if someone has published before, I imagine they will learn something from her practical tips.

  12. 5 out of 5

    M.A. Nichols

    Having read quite a few books and listened to my fair share of podcasts on self-publishing, this really isn't the best book on the subject that I've come across. It's meant to be a very, very, very basic overview, so there wasn't really anything I got out of it. It's not a remarkable book, but has some good information for someone who hasn't done any research yet. So, not remarkable, but not bad either. Perfectly average.

  13. 5 out of 5

    Mike Kowis

    Very good introduction to self-publishing! This book is very insightful, and I especially liked the helpful links to other resources. I'm a big fan of Joanna and her extremely helpful website. Keep up the great work Joanna! Another helpful book that I like for aspiring authors is called "14 Steps to Self-Publishing a Book." The 14 Steps book seems kinda similar to this one, but it lays out the self-publishing process in an easy to follow step-by-step guide.

  14. 4 out of 5

    Charlie

    Very good and enjoyable read. I have put the cart before the horse on this one though. I need to complete my book(s) and THEN I can worry about the self-publishing side of things. But, this is an ever evolving process, and Joanna Penn is at the forefront of this movement, and well versed in the process. Everything she writes or podcasts on the subject is worth the study.

  15. 4 out of 5

    Rick Allen

    Joanna Penn provides a wealth of information and advice for new writers, across her podcast (which is where I first encountered her), website, and books. This book is a great introduction to self-publishing, and touches on all the topics, with many links to other sources with more details. It led me to buy her book on marketing your book, which I'll be reading next.

  16. 4 out of 5

    Rebekah Morris

    While this book does have some very good information especially for someone just starting out to write and publish their first book, it was a little repetitive for me. This is the first of Joanna Penn's books that I've read and I'm looking forward to reading a few of her others.

  17. 4 out of 5

    Liz

    If you're new to self-publishing I highly recommend Penn's book. It shows you step by step how to get your book uploaded and also has great ideas on how to get it noticed, from keywords and categories and more. It may be pretty basic for some but it's still a wonderful resource.

  18. 4 out of 5

    Chris Mentillo

    Awesome! "Another brilliant piece of work completed by Joanna Pennn - the master in the arts. I only read and buy her non fiction, because I truly trust her, and she is the best."

  19. 5 out of 5

    Dany

    A short, solid book on how to self-publish successfully. I liked this and thought it gave a good overview for someone (like me) who hasn't really done any research on self-publishing yet.

  20. 5 out of 5

    J.L.

    Great book for writers just starting on their journey. Old-timers can probably find some helpful nuggets of information in here as well.

  21. 4 out of 5

    Zoe Ashwood

    This is a great introductory book, describes the entire process and makes it look pretty straightforward! I'll 100% be reading more books from Penn's collection for writers.

  22. 4 out of 5

    Kachina

    Simply, straight-forward, and exactly what I was looking for. While there wasn't always a ton of detail, that's ok, as I was just looking into the basics anyway.

  23. 5 out of 5

    Lola

    I was excited when I found the author had uploaded this audiobook to Youtube so people can listen to it for free. I've read one of Joanna Penn's books before as well as some of her podcast episodes, so I was excited to listen to this book. Successful Self-Publishing is a great non-fiction book about self publishing and I would definitely recommend it to those who are relatively new to self publishing. It has lots of information about the whole publishing process as well as plenty of resources to I was excited when I found the author had uploaded this audiobook to Youtube so people can listen to it for free. I've read one of Joanna Penn's books before as well as some of her podcast episodes, so I was excited to listen to this book. Successful Self-Publishing is a great non-fiction book about self publishing and I would definitely recommend it to those who are relatively new to self publishing. It has lots of information about the whole publishing process as well as plenty of resources to find more information about anything from cover designers, editors or even how to set up your own website. It really is a great starting point to learn about self publishing as it's full of information about the whole process and explained in an easy to follow and understand way. And plenty of links to find more about any topics your want to know more about. I also thought it was nice that the author doesn't only focus on publishing in e-format, but also runs through the options for physical copies as well as audio. Which is great for those who are interested in that. I also liked that there were two chapters about marketing, one about fiction and one about non-fiction marketing. This ofcourse doesn't cover everything as the author has a whole book about marketing, but it still gives a good starting point. This audiobook is narrated by the author, which in this case works great as the author has a lot of experience with audio as she has her own podcast. The book is pleasant to listen to. The author has a clear voice and I liked listening to it. I also thought it was neat to listen to a non-fiction book that was narrated by the author herself. To summarize: A great read if you want to know more about the whole process of self publishing. Especially for those relatively new to self publishing I think this book can be very informative. There's a lot of information about the whole self publishing process as well as links to places to learn more about specific topics. And if you like audio format it's definitely a great book to listen to, the narrator was pleasant to listen to and it was neat to listen to a book narrated by the author herself.

  24. 4 out of 5

    Literati Scottie

    When I purchased Joanna Penn’s book on self-publishing I was skeptical that just anyone would be able to successfully build a career on self-publishing, and Penn proves that such a belief is true. To successfully self-publish one must be dedicated to their project and willing to devote time, funds, and energy into completing every aspect of your book. Penn gives helpful tips from her successful career as a self-publisher, offering a variety of steps to publish in either ebook or print formats. H When I purchased Joanna Penn’s book on self-publishing I was skeptical that just anyone would be able to successfully build a career on self-publishing, and Penn proves that such a belief is true. To successfully self-publish one must be dedicated to their project and willing to devote time, funds, and energy into completing every aspect of your book. Penn gives helpful tips from her successful career as a self-publisher, offering a variety of steps to publish in either ebook or print formats. Her informative process allows the reader to feel like they have a stronger grasp on what it takes to self-publish and if they’re at the stage to consider self-publishing. My personal favorite part of Successful Self-Publishing was the sections on How to Market your book to your desired audiences. These tips on getting your name out there and promoting your brand are extremely helpful and gave me insight into where my energy should be devoted at which stages. Having an incredible book isn’t always enough, but the drive and commitment can be the deciding factor in whether or not one can become a successful self-publisher. This book is geared more towards people who have already finished writing their work, it is not a how-to write a novel guide; this is the process after you’ve written the book you’re confident in. My sole negative critique to the book would be the sections where rather than going into detail, Penn says she covers it in-depth in a separate book. I felt that if the process and the marketing were going to be covered in separate texts it may have been better to touch on it maybe in an excerpt in the back of the process book, rather than in the midst of information. As a beginner I have a long way to go before I am ready to publish any works, but I feel confident that self-publishing could be a possibility for me in the future thanks to Penn. As someone who previously only considered the traditional route for becoming published, this has opened up my future to a realm of possibilities.

  25. 4 out of 5

    Phillip

    This was a much better book than I expected it to be. It provides good for thought.

  26. 4 out of 5

    Steven

    A fairly brief book, as it's free, but still very helpful.

  27. 4 out of 5

    Dale Roberts

    Joanna Penn's "Successful Self-Publishing" is a great primer for anyone just getting into self-publishing. Her writing comes off professional yet relatable and her message is dialed in and on-point. Sadly, some of the content is a bit older with references to the now-deceased CreateSpace platform. But, for what it's worth, Joanna equips the newbie with all the tools they'll need to get going in the self-publishing industry. If you're already following Joanna Penn's podcast or YouTube channel, the Joanna Penn's "Successful Self-Publishing" is a great primer for anyone just getting into self-publishing. Her writing comes off professional yet relatable and her message is dialed in and on-point. Sadly, some of the content is a bit older with references to the now-deceased CreateSpace platform. But, for what it's worth, Joanna equips the newbie with all the tools they'll need to get going in the self-publishing industry. If you're already following Joanna Penn's podcast or YouTube channel, then you aren't in for a surprise. I've always enjoyed her open enthusiasm for writing and encouragement of the indie author community. I would've considered this a perfect publication if not for a few minor issues: • Subtitles aren't sentences, so capitalizing the main words is a must • Antiquated advice on CreateSpace However, I'm not deterred by the minor imperfections and have already bought the rest of her series to learn more by Joanna Penn. She's the moral compass and beacon the indie author community needs. Five-well-earned stars for "Succesful Self-Publishing."

  28. 5 out of 5

    T.A.

    This is a decent but very introductory guide to self-publishing that provides authors with some good, basic information about how to self-publish. If you're brand new to the idea of self-publishing or exploring it as an option, it will give you a lot of good information and point you to some other valuable resources. If you've been an indie author for a while, there's not much here that you won't have already heard of. I think I went into this book hoping to get something more out of it, somethi This is a decent but very introductory guide to self-publishing that provides authors with some good, basic information about how to self-publish. If you're brand new to the idea of self-publishing or exploring it as an option, it will give you a lot of good information and point you to some other valuable resources. If you've been an indie author for a while, there's not much here that you won't have already heard of. I think I went into this book hoping to get something more out of it, something more in-depth maybe, so I was a little disappointed by what I found. Still, it's a quick read that has some good basic info, especially for newcomers.

  29. 4 out of 5

    Robert Ssempande

    In this book, Joanna talks about different aspects of self-publishing, particularly publishing and marketing a book, and how to go about them successfully. Under publishing she covers the different dynamics involved in publishing in various formats i.e. e-book, print and audio-book format. She begins by covering the basics you need to have in place before you self-publish, which are: -A great book -Your definition of success -A great cover design -A great sales description -And great choice of cate In this book, Joanna talks about different aspects of self-publishing, particularly publishing and marketing a book, and how to go about them successfully. Under publishing she covers the different dynamics involved in publishing in various formats i.e. e-book, print and audio-book format. She begins by covering the basics you need to have in place before you self-publish, which are: -A great book -Your definition of success -A great cover design -A great sales description -And great choice of categories and keywords She then delves into the pros of self-publishing an e-book, how to format an e-book, the different platforms on which to self-publish an e-book and the services (she calls them ‘aggregators’) you can use to publish an e-book on the different platforms (if you would rather have someone else do it for you). She also explains the steps you need to take to self-publish an e-book, in particular; the various fields you need to fill in, what they mean, and how to fill them in. She then goes into the pros of self-publishing a print book, the different reasons why you need to opt for the print-on-demand service that many online platforms offer, the four main print-on-demand options available and the various particulars you need to submit (most of which are already covered in the basics needed before you self-publish) in order to have your book available on these different print-on-demand options. As with the e-book, she also explains the exact steps you need to take to self-publish your print book; the different fields you need to fill in, what they mean, and how to fill them in. She then delves into the exact steps you need to take to self-publish your audio-book, particularly with an Amazon service called ACX.com (Audiobook Creation Exchange), again explaining the various fields you need to fill in, what they mean, and how to fill them in. She touches on another service called Findaway Voices (found on FindawayVoices.com) which, she says, can be used to attain a wider market reach for your audiobooks, since ACX books are only available to Audible and iTunes listeners, yet there are so many other audiobook platforms out there which cater to different other listeners. She ends by explaining the money aspect of audiobooks (the dynamics of earning royalties and paying narrators). She concludes this section on publishing by sharing a few key steps you need to take after self-publishing before explaining the main costs of self-publishing (editing, book cover design, and formatting) and how to get paid when you self-publish (the different royalty options for different platforms and the channels available for receipt of payment). Under marketing she covers the different dynamics involved in marketing both fiction and non-fiction. She begins by explaining a number of marketing principles that are a prerequisite for success in marketing a book, such as: -Changing your attitude towards marketing, that is, moving from the old negative attitude towards marketing as senseless promotion to having a positive attitude towards marketing as “sharing what you love with people who will appreciate hearing about it” -Thinking about the reader when you’re marketing, that is, “crafting words and images that will best impact the reader or evoke an emotional reaction out of them” -Owning your own website and, therefore, email list -Understanding that metadata (categories, keywords, sales description, title, and the like) is also marketing, among others. She shares specific tips for marketing fiction such as writing more books (yep, that’s actually a tip), paid advertising, using free or permafree first books in a series and building a street team (a group of loyal fans willing to help you market your book by writing reviews or/and spreading news about your book), and specific tips for marketing non-fiction such as writing books that people actually want to read and making them easy to find (using metadata), building an email list, creating a funnel, and using paid advertising. Joanna draws from her wealth of knowledge and experience as a self-published author of close to a decade, who has built a six figure income from her books, to gather, organize and generously share this valuable information. What I love about her books on self-publishing is that they are well-rounded in the sense that they show you not only how to write, publish and promote a book successfully (which is what many other self-publishing books do), but also how to truly maximize the self-publishing experience. How? By showing you how to self-publish in various formats (not just e-book and print, but also audio-book) in various genres (both fiction and non-fiction) in various regions or markets worldwide through various platforms online, thus enabling you to fully exploit all the available opportunities for your book sales. Most of what she shares has been shared by other self-publishing gurus, but that unique angle is what sets her books (the two I have read anyway) apart. If you are an author seeking to make a huge income from your books and want to maximize the self-publishing experience then get her books; they will open a world of possibilities to you.

  30. 4 out of 5

    Rachel

    *This review was originally published on RachelPoli.com. Book Cover I like the cover. I think it’s simple and conveys the message of the book pretty well. I don’t know about you, but when I open a book, amazing things come out. First Thoughts If you’ve been following my journey for a while, I’m sure you know I’m preparing myself for self-publishing. Joanna Penn is highly recommended by a lot of people all over the internet. I thought I’d give her books a try. Writing Style When it comes to business an *This review was originally published on RachelPoli.com. Book Cover I like the cover. I think it’s simple and conveys the message of the book pretty well. I don’t know about you, but when I open a book, amazing things come out. First Thoughts If you’ve been following my journey for a while, I’m sure you know I’m preparing myself for self-publishing. Joanna Penn is highly recommended by a lot of people all over the internet. I thought I’d give her books a try. Writing Style When it comes to business and writing, especially self-publishing and indie publishing, there’s a lot to learn. The pressure is on and researching this can be overwhelming. This book breaks all that down for you. It lays everything out from before publishing, during publishing, after publishing, and more. There’s a lot of helpful links to editors and book cover designers. It defines a lot of business-type vocabulary as well as touch upon the financial side of publishing – before and after. The end of the book also dabbles in marketing your book as well, though there’s a separate book written by Penn all about marketing. This is a great, quick read at just under 100 pages and it’s jam-packed with information. This is written in her point of view and this is all information she learned using trial and error with her own books, but it’s great to get ideas when jumping on the publishing wagon yourself. Overall I’m happy I picked this book up. I’ll most likely read it a couple more times to let it all sink in. I’ll definitely reference to it when I finally decide to hit that publish button. If you’re thinking of self-publishing, this is a good place to start.

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