counter Platform Scale: How an emerging business model helps startups build large empires with minimum investment - Free Download Books
Hot Best Seller

Platform Scale: How an emerging business model helps startups build large empires with minimum investment

Availability: Ready to download

Over the last decade or so, we're seeing the emergence of a new form of scale. Today's massively scaling startups - which rapidly grow to millions of users and billions in valuation - do not sell a product or service. Instead, they build a platform on which others can create and exchange value. The many manifestations of the platform business model - social media, the peer Over the last decade or so, we're seeing the emergence of a new form of scale. Today's massively scaling startups - which rapidly grow to millions of users and billions in valuation - do not sell a product or service. Instead, they build a platform on which others can create and exchange value. The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others - are becoming increasingly relevant. Yet, most new platform ideas fail because the business design and growth strategies involved in building platforms are not well understood. Platform Scale lays out a structured approach to designing and growing a platform business model and addresses the key factors leading to the success and failure of these businesses. Six core concepts for successful platform business model design 1. Re-imagine your business for platform scale The mechanism by which these new business models scale so rapidly. Understand the shift in thinking needed to manage businesses with platform scale and the impact of network effects, virality, behavior design and data. "We are not in the business of building software. We are in the business of enabling interactions." 2. Leverage interaction-first design How detailed consideration around designing the producer-consumer core interaction is critical for building business models that leverage platform scale. "The design of the platform business model involves the design of a core interaction followed by the design of an open infrastructure that will enable and govern this interaction." 3. Build cumulative value and minimize interaction failure Know the key managerial decisions to focus on while managing platform scale businesses, all geared towards maximizing the ability of these businesses to enable interactions by scaling producer participation and minimizing interaction failure. "Platform scale is achieved by maximizing the repeatability and efficiency of the platform's core interaction." 4. Solve chicken and egg problems Platform business models face an all too familiar catch-22 chicken and egg problem on the way to scaling. This can be overcome by designing the conditions for sparking interactions. "The solution to the chicken-and-egg problem requires a bait that can break the vicious cycle of no activity." 5. Design viral engines Understand the drivers of viral growth in a world of networks and apply the viral canvas design-first approach to viral growth. "Virality is a business design problem, not a marketing or engineering effort. It requires design before optimization." 6. Account for reverse network effects Consider the counter view on platform scale and be on the lookout for conditions where scale can be detrimental to platform businesses. "The goal of platform scale is to ensure the simultaneous scaling of quantity and quality, of interactions." Platform Scale is a maker's guide for entrepreneurs, innovators and educators looking to understand and implement the inner workings of highly scalable platform business models.


Compare

Over the last decade or so, we're seeing the emergence of a new form of scale. Today's massively scaling startups - which rapidly grow to millions of users and billions in valuation - do not sell a product or service. Instead, they build a platform on which others can create and exchange value. The many manifestations of the platform business model - social media, the peer Over the last decade or so, we're seeing the emergence of a new form of scale. Today's massively scaling startups - which rapidly grow to millions of users and billions in valuation - do not sell a product or service. Instead, they build a platform on which others can create and exchange value. The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others - are becoming increasingly relevant. Yet, most new platform ideas fail because the business design and growth strategies involved in building platforms are not well understood. Platform Scale lays out a structured approach to designing and growing a platform business model and addresses the key factors leading to the success and failure of these businesses. Six core concepts for successful platform business model design 1. Re-imagine your business for platform scale The mechanism by which these new business models scale so rapidly. Understand the shift in thinking needed to manage businesses with platform scale and the impact of network effects, virality, behavior design and data. "We are not in the business of building software. We are in the business of enabling interactions." 2. Leverage interaction-first design How detailed consideration around designing the producer-consumer core interaction is critical for building business models that leverage platform scale. "The design of the platform business model involves the design of a core interaction followed by the design of an open infrastructure that will enable and govern this interaction." 3. Build cumulative value and minimize interaction failure Know the key managerial decisions to focus on while managing platform scale businesses, all geared towards maximizing the ability of these businesses to enable interactions by scaling producer participation and minimizing interaction failure. "Platform scale is achieved by maximizing the repeatability and efficiency of the platform's core interaction." 4. Solve chicken and egg problems Platform business models face an all too familiar catch-22 chicken and egg problem on the way to scaling. This can be overcome by designing the conditions for sparking interactions. "The solution to the chicken-and-egg problem requires a bait that can break the vicious cycle of no activity." 5. Design viral engines Understand the drivers of viral growth in a world of networks and apply the viral canvas design-first approach to viral growth. "Virality is a business design problem, not a marketing or engineering effort. It requires design before optimization." 6. Account for reverse network effects Consider the counter view on platform scale and be on the lookout for conditions where scale can be detrimental to platform businesses. "The goal of platform scale is to ensure the simultaneous scaling of quantity and quality, of interactions." Platform Scale is a maker's guide for entrepreneurs, innovators and educators looking to understand and implement the inner workings of highly scalable platform business models.

30 review for Platform Scale: How an emerging business model helps startups build large empires with minimum investment

  1. 5 out of 5

    Jose Papo

    This book is a must read for anyone building and creating a platform business. Platforms appears in many different industries and different manifestations, but they have similar building blocks and this is the quality of this book. It shows the core platform enablers, value units, stacks and drivers. The chapters I liked the most: - Section 1.4 that explains the Platform Stack, a framework to understand and explain all platforms; - Section 2.2 about Core Value Units; - Section 2.8 that offers a This book is a must read for anyone building and creating a platform business. Platforms appears in many different industries and different manifestations, but they have similar building blocks and this is the quality of this book. It shows the core platform enablers, value units, stacks and drivers. The chapters I liked the most: - Section 1.4 that explains the Platform Stack, a framework to understand and explain all platforms; - Section 2.2 about Core Value Units; - Section 2.8 that offers a tool, Platform Canvas, to help build the Interaction-first Platform Business; - And section 5 about Virality So read this book if you are building a Platform business!

  2. 4 out of 5

    Steve Willer

    This is a tough book to review, as it's about an important business topic, it's very insightful, but it reads like my old Thermodynamics textbook. A *very* tough read. At the very least, I would recommend you read the first part, which describes what a "Platform" is from his perspective, and what makes them different from past business models. So many of the big money makers nowadays, including unicorns like Facebook, Uber, Google and AirBnB fit this model. The rest of the book walks through, ste This is a tough book to review, as it's about an important business topic, it's very insightful, but it reads like my old Thermodynamics textbook. A *very* tough read. At the very least, I would recommend you read the first part, which describes what a "Platform" is from his perspective, and what makes them different from past business models. So many of the big money makers nowadays, including unicorns like Facebook, Uber, Google and AirBnB fit this model. The rest of the book walks through, step by excruciating step, how to build one of these platform companies, with a focus first on the interactions between "producers" and "consumers". Then it dives into some common issues like the chicken-and-egg problem of building a network effect from scratch. Worth reading. Or possibly worth reading the sequel, which might just be a more readable rewrite. :-)

  3. 4 out of 5

    Rasmus Raspel

    Redundant pile of what looks like a first draft of a book that could’ve been a blog post or a youtube video. After the first 30 pages it just feels like the development of ideas has ended and, instead, rephrasing the same ideas for the rest of the book just made it painful to get through. Read in 2020/2021 the book has not aged well at all with all it’s corporate data freedom “best practices” that just scream infringements on the personal privacy of users. 2 stars because the first 30 pages actu Redundant pile of what looks like a first draft of a book that could’ve been a blog post or a youtube video. After the first 30 pages it just feels like the development of ideas has ended and, instead, rephrasing the same ideas for the rest of the book just made it painful to get through. Read in 2020/2021 the book has not aged well at all with all it’s corporate data freedom “best practices” that just scream infringements on the personal privacy of users. 2 stars because the first 30 pages actually contained some valuable information, but that was like 15% of the entire book.

  4. 4 out of 5

    Balki Kodarapu

    Top-rate research to help scale platforms Sangeet and his team have done a fabulous job of making sense of the big, complex world of platform business. I enjoyed reading each chapter and connecting the dots in my head how mega platform companies like Facebook, Uber, Airbnb etc grow over time.

  5. 4 out of 5

    jimi li

    One of the best read on platform business model. I read the book back in 2015, but the knowledge is still relevant and accurate today. Almost any business can be transformed to platform business to certain extent. I believe we will see more and more businesses shifting to the platform. Definitely recommended for anyone wanting to start a platform, marketplace business.

  6. 5 out of 5

    Vartika

    Must read book about platforms Very structured and thoughtful coverage of all aspects of platform businesses - creating, differentiating, sustaining and scaling. Must read for business professionals, entrepreneurs, designs who are thinking through their businesses - whether platform or pipes.

  7. 5 out of 5

    Nagesh

    Platform phenomenon explained Explores every aspect of platform model and analysis success and failure of large number of these. Shows common pitfalls that can be avoided and what it takes to succeed in this new world.

  8. 4 out of 5

    Davide Curletti

    Amazing- best book on the platform business model.

  9. 4 out of 5

    Adelaida Diaz-Roa

    This book is a must if you're starting an app or a web platform. Full of great tips and warnings. This book is a must if you're starting an app or a web platform. Full of great tips and warnings.

  10. 4 out of 5

    Amit Batra

    A good read.

  11. 5 out of 5

    Dong Li

    A bit hindsight The book has deep analysis into the platform business model, but most of it is hindsight. It is also a bit too theoretical.

  12. 5 out of 5

    Mike Burrell

    It's a really good book, but a very "tough read" and it lost me in the last 1/4 of the book. It's a really good book, but a very "tough read" and it lost me in the last 1/4 of the book.

  13. 4 out of 5

    Pavel Chernyshev

    Good, but at times too overanalysing platforms in the way that is neither backed up by research nor good examples. Majority of classification is hard to apply.

  14. 4 out of 5

    Omar Trejo

    Insightful and with good recommendations around building platforms.

  15. 5 out of 5

    Nora Holtmann

    Very nice book, really liked this one :)

  16. 5 out of 5

    Olaf Kowalik

    Choudary provides theory, examples, real-world strategies, and models for understanding and designing platform businesses. This book describes how "pipe" businesses are being usurped by platforms and how to design a platform business. Platform Scale contains an up-to-date and insightful look at platform patterns and clear strategies for how growth and scale are achieved. The models Choudary uses are presented in illustrations at the end of each chapter and build on each other to form a complete p Choudary provides theory, examples, real-world strategies, and models for understanding and designing platform businesses. This book describes how "pipe" businesses are being usurped by platforms and how to design a platform business. Platform Scale contains an up-to-date and insightful look at platform patterns and clear strategies for how growth and scale are achieved. The models Choudary uses are presented in illustrations at the end of each chapter and build on each other to form a complete picture of platform dynamics. He gives two diagnostic and strategic views of platforms: 1) the platform components and participants; and 2) the platform stack including data, infrastructure and services. He uses these throughout the book to illustrate how to achieve scale and create value. Choudary dissects various platform businesses and specific interactions to give detailed advice for interaction design, incentives, and network effects, and virality. After reading this, you'll have several great models to use for analyzing your own and other platform businesses along with strategies for growth. There's only one other book on platforms which covers more ground: Platform Ecosystems by Amrit Tiwana.

  17. 5 out of 5

    Jaakko

    Useful handbook to understand platform businesses that are overtaking traditional players industry by industry. Somewhat repetitive which is typical for business books from the US. However, the book builds a good understanding of what's common across platforms: their structure, mechanics, success factors etc Useful handbook to understand platform businesses that are overtaking traditional players industry by industry. Somewhat repetitive which is typical for business books from the US. However, the book builds a good understanding of what's common across platforms: their structure, mechanics, success factors etc

  18. 5 out of 5

    Scott

    A thorough coverage of platforms and open ecosystems Sangeet looks at the new business models from various angles and viewpoints while also presenting lean tools to help conceptualise the design of platforms. A recommended read for strategic thinkers of the digital revolution.

  19. 4 out of 5

    David

    An in-depth and highly informative read! I really enjoyed the breakdown in delivery of concepts, ideas and strategies. Any business that relies on technology to scale should give this a read. Definitely looking forward to the next book!

  20. 4 out of 5

    Zakir Jaafar

    A Platform is an online system catered for a multisided market place. Uber, Tinder, Yelp and others. A great book introducing the detail components of a platform and points which might lead to platform failure.

  21. 5 out of 5

    Alex Devero

    The traditional model of manufacturing and selling goods is slowly being taken over by a new way of doing business: building platforms that both encourage interactions between producers and consumers, and allow everyone to create value.

  22. 5 out of 5

    Sathya

    Useful. But anecdotal. Not insightful enough to warrant deeper learning . Read it if you want to get the basics of platform based interactions

  23. 4 out of 5

    Bruno

    A must ready for anyone in the internet or mobile services business

  24. 5 out of 5

    Eetu Raudas

    A must read for any startup founder

  25. 4 out of 5

    Григорий Успенский

    A mustread for platform builders (as noted by many), though regularly self-repeating, but of a very practical knowledge.

  26. 4 out of 5

    John Seno

    Great book for understanding platform based business models and the interactions they create between producers and consumers.

  27. 5 out of 5

    Irfaan

    a little long in the tooth, but some good paradigms / ways of framing the phenomenon of how services are evolving, and how to think through them

  28. 5 out of 5

    Michael Chojnacki

    A must read for entrepreneurs embarking on developing network technology platforms.

  29. 4 out of 5

    Martin Korenjak

    I suggest everyone in the platform business.

  30. 5 out of 5

    David Brown

    This book provides a good overview of platforms including the nuances and factors leading to the establishment of a successful platform start up. A good primer book.

Add a review

Your email address will not be published. Required fields are marked *

Loading...
We use cookies to give you the best online experience. By using our website you agree to our use of cookies in accordance with our cookie policy.