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Understanding Social Media: How to Create a Plan for Your Business that Works

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Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on experience, advice and tips from dozens of digital marketers and social media experts to create a comprehensive guide to current practice including: - Creating a social media program - Understanding stakeholders such as blogs, Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on experience, advice and tips from dozens of digital marketers and social media experts to create a comprehensive guide to current practice including: - Creating a social media program - Understanding stakeholders such as blogs, networks and Web 2.0 - Rules governing the relationship between search and social - Case studies from successful and failed campaigns - Budgeting for social media activities - How to set key performance indicators (KPIs) - Understanding social media ROI - Customer experience - Building a social media team - Analytics and creating a social media dashboard - Risk assessment and risk management in social media


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Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on experience, advice and tips from dozens of digital marketers and social media experts to create a comprehensive guide to current practice including: - Creating a social media program - Understanding stakeholders such as blogs, Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on experience, advice and tips from dozens of digital marketers and social media experts to create a comprehensive guide to current practice including: - Creating a social media program - Understanding stakeholders such as blogs, networks and Web 2.0 - Rules governing the relationship between search and social - Case studies from successful and failed campaigns - Budgeting for social media activities - How to set key performance indicators (KPIs) - Understanding social media ROI - Customer experience - Building a social media team - Analytics and creating a social media dashboard - Risk assessment and risk management in social media

55 review for Understanding Social Media: How to Create a Plan for Your Business that Works

  1. 4 out of 5

    Ellen Pilch

    I won this book on Goodreads, but my opinion is my own. I was thrilled to win this because I want to expand my blog through social media. The trouble is, I need an Idiot's Guide because I was in over my head with this. It is well written with a lot of experts contributing, but it is for someone already familiar with Twitter and other social media. It helped me a little, but it also left me very confused as far as advertising and pay per clicks. etc. I do recommend this book if you already have a I won this book on Goodreads, but my opinion is my own. I was thrilled to win this because I want to expand my blog through social media. The trouble is, I need an Idiot's Guide because I was in over my head with this. It is well written with a lot of experts contributing, but it is for someone already familiar with Twitter and other social media. It helped me a little, but it also left me very confused as far as advertising and pay per clicks. etc. I do recommend this book if you already have a handle on social media .

  2. 5 out of 5

    Hisham Ghanayem

    I finish the book few days ago. Actually it is such a good book for those who are planing to enter online marketing world. New things you will discover in addition to new vision about professionals you will learn. I really do believe that online marketing is the future of most business in the coming few years.

  3. 4 out of 5

    Darren

    This is a truly collaborative work, pulling in contributions from 60 different people who actively work in the social media field to give practical, focussed advice about the creation, execution and maintenance of social media programmes for any business. Writing a book in this style was certainly an interesting approach, as the author became a curator of ideas. The astute reader will notice that there is no single, common voice and that there are plenty of differing ideas about how to “do” socia This is a truly collaborative work, pulling in contributions from 60 different people who actively work in the social media field to give practical, focussed advice about the creation, execution and maintenance of social media programmes for any business. Writing a book in this style was certainly an interesting approach, as the author became a curator of ideas. The astute reader will notice that there is no single, common voice and that there are plenty of differing ideas about how to “do” social media. This is no universal hammer or Swiss Army penknife, but a collection of ideas and methodologies that you can pick up, test and see what may work for you and your company. Short but sweet would best describe how this book is written and presented and within its ten chapters there are a multitude of sections so you can really drill deep into an idea or concept. If you want to settle down for a long, sequential read you might find this is not for you due to its “disjointed”, piecemeal approach and mixed voices from its many contributors, yet if you approach matters with an open mind you may find that this can and will work for you. For this reader, the advice given was not necessarily revolutionary, yet it was interesting and valuable (hopefully underlining that one is doing something right) and clearly a multitude of perspectives underlines the maxim about there being “safety in numbers”. For the less-experienced social media marketer, this is a great collection of wisdom that you can clearly build upon. It is not a blueprint for success in itself, but a good template to help you build around and it will set you in the right direction. When you look at the price, it is amazing value for what you are getting. Although, at the time of writing, there is something wrong with the pricing at Amazon.com as it does feel strange that you can get a physical copy delivered and still save nearly ten dollars over a digitally delivered Kindle version. It is still a good value in whatever format, yet there is no real added value in the Kindle version that one can see to justify the excessive price premium. You have no excuse to be stumped with your social media strategy thanks to this book. Understanding Social Media: How to Create a Plan for Your Business that Works, written by Damian Ryan and published by Kogan Page. ISBN 9780749473563, 300 pages. YYYYY http://syndicate.darreningram.com/und...

  4. 5 out of 5

    Natalia

    Very informative, but definitely not the best written or young-professional-friendly social media book out there. The case studies deserve a positive highlight, however, the same cannot be said about the structure and writing. Understanding Social Media is a product of collaboration, the writing style varies and I, personally, have found the changes very disruptive. At the same time, what I should also note is that it is definitely not a book for a recent grad/entry level professional. While the Very informative, but definitely not the best written or young-professional-friendly social media book out there. The case studies deserve a positive highlight, however, the same cannot be said about the structure and writing. Understanding Social Media is a product of collaboration, the writing style varies and I, personally, have found the changes very disruptive. At the same time, what I should also note is that it is definitely not a book for a recent grad/entry level professional. While the topics covered in Understanding Social Media were not alien to me (as a communications grad), some areas, like advertising for instance, deserve a more detailed introduction for non-experts. Overall: 3,5*

  5. 5 out of 5

    Daniel Hendon

    First Reads Giveaway disclaimer. This book was exceptional. It is written primarily for two audiences: 1. Those who are wanting to grow their business through social media and 2. Those who are involved in promoting and making strategic plans for business use of social media. For me personally it gave me direction for future social use as my not-for-profit grows and practical things that we can be doing now. There were sections that were not applicable to me running a not-for-profit as opposed to First Reads Giveaway disclaimer. This book was exceptional. It is written primarily for two audiences: 1. Those who are wanting to grow their business through social media and 2. Those who are involved in promoting and making strategic plans for business use of social media. For me personally it gave me direction for future social use as my not-for-profit grows and practical things that we can be doing now. There were sections that were not applicable to me running a not-for-profit as opposed to a for profit business. However I am passing it on to a friend of mine that runs an SEO company and manages social media for several of his clients.

  6. 4 out of 5

    Amy

    I received this book as part of a Goodreads giveaway. This was very helpful in launching my business with Plexus Worldwide, giving me tips on sharing in social media, and targeting audience.

  7. 5 out of 5

    Tara Read

  8. 5 out of 5

    Darren

  9. 5 out of 5

    Aoife Lennon

  10. 4 out of 5

    Asif Kamran

  11. 4 out of 5

    KIM

  12. 5 out of 5

    TΞΞL❍CK Mith!lesh

  13. 5 out of 5

    Hiep

  14. 4 out of 5

    Cameron Uptmor

  15. 4 out of 5

    Eti

  16. 4 out of 5

    Matt Wire

  17. 4 out of 5

    Ulie Uyasa

  18. 4 out of 5

    Ibrahem Al-Najdi

  19. 4 out of 5

    Carolina Albuquerque

  20. 5 out of 5

    John

  21. 4 out of 5

    Aditya Samal

  22. 4 out of 5

    Kendall Jay

  23. 4 out of 5

    Trish Barnaby

  24. 5 out of 5

    Zin Htut

  25. 4 out of 5

    Zoi Mantziori

  26. 5 out of 5

    Cristina Frîncu

  27. 4 out of 5

    Cecilia Dunbar Hernandez

  28. 4 out of 5

    Kogan Page USA

  29. 5 out of 5

    Abhi Shelke

  30. 4 out of 5

    Lau Churruarin

  31. 4 out of 5

    Sandralk

  32. 4 out of 5

    Lisa Recklies

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  38. 5 out of 5

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    Kay Butz

  40. 5 out of 5

    Cince

  41. 5 out of 5

    Jennifer OKC

  42. 4 out of 5

    Craig Dean

  43. 4 out of 5

    Dr. Cole Marie Mckinnon

  44. 4 out of 5

    Jerri Andreasen

  45. 5 out of 5

    Miles

  46. 4 out of 5

    Frederick Rotzien

  47. 4 out of 5

    Wonderliv

  48. 4 out of 5

    Tammy Hornbeck

  49. 5 out of 5

    Denese

  50. 5 out of 5

    Brenda Hoffman

  51. 4 out of 5

    Sheri

  52. 4 out of 5

    Suzanne

  53. 5 out of 5

    ☼Book her, Danno☼

  54. 4 out of 5

    Tracey

  55. 5 out of 5

    Jeffrey

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