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Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections

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Over the last few decades, networking has devolved into an endless series of cattle call events full of open bars and closed fists. Perfect strangers, after a long day at the office, agree to show up and bump into each other, randomly exchanging business pitches for business cards. Needless to say, traditional networking isn’t working anymore. For successful 21st century Over the last few decades, networking has devolved into an endless series of cattle call events full of open bars and closed fists. Perfect strangers, after a long day at the office, agree to show up and bump into each other, randomly exchanging business pitches for business cards. Needless to say, traditional networking isn’t working anymore. For successful 21st century business people, large networking events and the mountains of business cards they produce have become a waste of time and valuable resources. It's time for a new, modern approach to networking. Born out of author Derek Coburn’s frustration with having spent thousands of fruitless hours attending traditional networking events, this book offers fresh, effective, unconventional strategies for growing and nurturing a powerful network. These strategies grew Coburn’s revenue by 300% in just 18 months and can have a major impact on your business. You will learn how to: - Become the Ultimate Connector - Become the Ultimate Resource - Identify and develop relationships with world-class professionals - Enhance the value you deliver for your best clients - Position yourself for more quality introductions to ideal prospective clients Once you implement the networking strategies in this book, the quality of your clients, your business, and your life will improve dramatically.


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Over the last few decades, networking has devolved into an endless series of cattle call events full of open bars and closed fists. Perfect strangers, after a long day at the office, agree to show up and bump into each other, randomly exchanging business pitches for business cards. Needless to say, traditional networking isn’t working anymore. For successful 21st century Over the last few decades, networking has devolved into an endless series of cattle call events full of open bars and closed fists. Perfect strangers, after a long day at the office, agree to show up and bump into each other, randomly exchanging business pitches for business cards. Needless to say, traditional networking isn’t working anymore. For successful 21st century business people, large networking events and the mountains of business cards they produce have become a waste of time and valuable resources. It's time for a new, modern approach to networking. Born out of author Derek Coburn’s frustration with having spent thousands of fruitless hours attending traditional networking events, this book offers fresh, effective, unconventional strategies for growing and nurturing a powerful network. These strategies grew Coburn’s revenue by 300% in just 18 months and can have a major impact on your business. You will learn how to: - Become the Ultimate Connector - Become the Ultimate Resource - Identify and develop relationships with world-class professionals - Enhance the value you deliver for your best clients - Position yourself for more quality introductions to ideal prospective clients Once you implement the networking strategies in this book, the quality of your clients, your business, and your life will improve dramatically.

30 review for Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections

  1. 5 out of 5

    Cassie Vitale

    This book may be helpful if you've already built a network of clients and want to expand it, but unhelpful for people who may just be starting to build a network from scratch. This book is not based on research or data, only one man's experience. That may be useful for some who want to follow exactly in Coburn's footsteps, but it also felt very self-congratulatory. Coburn, throughout the whole (but fairly short) book, wrote only of his own specific experience. He offers no alternate opinions, no This book may be helpful if you've already built a network of clients and want to expand it, but unhelpful for people who may just be starting to build a network from scratch. This book is not based on research or data, only one man's experience. That may be useful for some who want to follow exactly in Coburn's footsteps, but it also felt very self-congratulatory. Coburn, throughout the whole (but fairly short) book, wrote only of his own specific experience. He offers no alternate opinions, nor does he give suggestions to professionals who may not have the resources he does. Overall, this may help people who are established professionals looking to grow their existing network, but not great for beginners or young professionals who don't have the budget to take their clients out for a game of golf or rent a private room for a networking lunch.

  2. 4 out of 5

    Geoff Noble

    This is a book about that thing we all hate to do called networking. It is a good read and is focused on driving home that networking is not about generating leads and delivering your sales pitch as fast as possible. There are some useful and practical systems or steps outlined in the book. Whether I will use them remains to be seen. This is more a function of my shortcomings when it comes to networking/connecting than the actual book itself. Worth a read.

  3. 4 out of 5

    Annie

    I give this 3.5 stars. Some of the actions aren't for the average person, like inviting a diverse group of highly successful professionals to a lunch (your own network event) to meet other successful individuals and help each other in their careers and businesses. Most of the actions are for building a client base, such as getting to know a wide variety of experts (a good accountant or a good attorney) so you can refer them to people in your network when they are in need of such services. They'l I give this 3.5 stars. Some of the actions aren't for the average person, like inviting a diverse group of highly successful professionals to a lunch (your own network event) to meet other successful individuals and help each other in their careers and businesses. Most of the actions are for building a client base, such as getting to know a wide variety of experts (a good accountant or a good attorney) so you can refer them to people in your network when they are in need of such services. They'll remember your help and the person who gained a new client may refer new clients to your business. Also, you can make it easy for your network to recommend you by sending an email indicating if they know someone in need of (trigger event like getting married or having a baby), you can assist by providing (a value like financial planning services). Your friends and network connections aren't thinking about the work you do. But by identifying the trigger events, they might know someone in those situations, which will trigger them to think of you for the service you mentioned.

  4. 4 out of 5

    Richard

    Tired of attending business networking events only to feel like you're wasting your time and energy meeting people who aren't a good fit, or, dare I say, interesting to you? In this book, author Derek Coburn explains why the traditional view of business networking is outdated and impractical for the modern age and suggests some practical, actionable ways of building your business network in an enjoyable, authentic way. As a big fan of the book "The Go Giver" by Bob Burg and John David-Mann, I foun Tired of attending business networking events only to feel like you're wasting your time and energy meeting people who aren't a good fit, or, dare I say, interesting to you? In this book, author Derek Coburn explains why the traditional view of business networking is outdated and impractical for the modern age and suggests some practical, actionable ways of building your business network in an enjoyable, authentic way. As a big fan of the book "The Go Giver" by Bob Burg and John David-Mann, I found myself associating with Derek Coburn's ideas on how to build relationships that are valuable for all concerned. I also liked his suggestions for maintaining relationships and growing influence with the wider business community. This book will be a breath of fresh air for anybody who knows that business networking *should* work, but can't work out why it's not working for them. Highly recommended and unlike most Business Networking books you'll read.

  5. 4 out of 5

    Bailey

    Minimally relevant to any reader who doesn't do the precise kind of work Derek Coburn does for a living (high-rolling financial advising in NYC that requires acquiring new clients regularly). There are a couple of good takeaways here about how to solidify a relationship with another person in a business context, but to get anything out of this book, you have to do a lot of careful extrapolating - Coburn does none of the critical work of imagining his ideas in a more general way that could apply Minimally relevant to any reader who doesn't do the precise kind of work Derek Coburn does for a living (high-rolling financial advising in NYC that requires acquiring new clients regularly). There are a couple of good takeaways here about how to solidify a relationship with another person in a business context, but to get anything out of this book, you have to do a lot of careful extrapolating - Coburn does none of the critical work of imagining his ideas in a more general way that could apply to other industries or situations. Choice out-of-touch line: "A few years ago I started hosting wine tasting events on a quarterly basis. During the first year, I generated close to $150,000 of revenue from individuals I met for the first time when they attended one of these tastings. There is no reason you can't do the same."

  6. 5 out of 5

    Jesse Konig

    If your network is your net worth, this is gold. In a world filled with self-help books touting a "me, me, me" approach to getting where you want to go, Coburn gives a refreshing first-hand account on how generosity and adding value for others is the best path forward. Filled with tons of practical advice and strategies, this book is not only a great read but a resource you can turn to again and again as you build a world class network and go deeper in all of your relationships. I look forward to If your network is your net worth, this is gold. In a world filled with self-help books touting a "me, me, me" approach to getting where you want to go, Coburn gives a refreshing first-hand account on how generosity and adding value for others is the best path forward. Filled with tons of practical advice and strategies, this book is not only a great read but a resource you can turn to again and again as you build a world class network and go deeper in all of your relationships. I look forward to applying his CONECTOR framework to my own business relationships. A must read for anyone who believes that you are the average of the five people you spend the most time with and wants to take a proactive approach to spending time with the very best!

  7. 5 out of 5

    Robert Gebhardt

    Solid information. He sort of lost me when he said that part of the process is to create your own network group that meets regularly. That's fine, but if everyone did the same we'd all be invited to peoples' personal network groups all the time. That might be a good thing, but it sounds a bit chaotic too. Solid information. He sort of lost me when he said that part of the process is to create your own network group that meets regularly. That's fine, but if everyone did the same we'd all be invited to peoples' personal network groups all the time. That might be a good thing, but it sounds a bit chaotic too.

  8. 4 out of 5

    Zach

    A few helpful tips for me - and not too long.

  9. 4 out of 5

    Szymon

    Przydatne "take-awaye" ale trzeba się uzbroić w cierpliwość na porady w stylu DIY Przydatne "take-awaye" ale trzeba się uzbroić w cierpliwość na porady w stylu DIY

  10. 5 out of 5

    Cara Mackay

    Concept is decent - Chris still uses it, I don’t because I don’t like people. Helped us articulate a blog about Belinda that we received a cease and desist for 👌🏼🤘

  11. 4 out of 5

    Juli Monroe

    It's not rocket science, but it is good information. Networking and teaching others how to do it is my business, and this book gives excellent advice. I've developed similar strategies with my clients, and they work. When I say "not rocket science," that's not a shot. Most of what works in networking is obvious in hindsight, but it's hard to see yourself. His concept of describing "triggering events" is a great example. So obvious when he points it out that you'll wonder why you haven't been doing It's not rocket science, but it is good information. Networking and teaching others how to do it is my business, and this book gives excellent advice. I've developed similar strategies with my clients, and they work. When I say "not rocket science," that's not a shot. Most of what works in networking is obvious in hindsight, but it's hard to see yourself. His concept of describing "triggering events" is a great example. So obvious when he points it out that you'll wonder why you haven't been doing it all along. One observation about the Kindle version. There's no indenting or line spaces between paragraphs,which makes the book less pleasant to read.

  12. 4 out of 5

    Jack Oughton

    The first 'not shit' book on networking (or should I say un-networking?) I have read in a long time. The thing about 'networking' seems to be that people have taken a very basic concept (i.e connecting with people) and mystified it. Even the word itself makes it sound overly complicated. Can't we call it 'meeting people' or something? Anyway, Derek takes a hatchet to this kinda narcissistic networking thing we've got going at the moment and also has some good ideas about how to do things that brin The first 'not shit' book on networking (or should I say un-networking?) I have read in a long time. The thing about 'networking' seems to be that people have taken a very basic concept (i.e connecting with people) and mystified it. Even the word itself makes it sound overly complicated. Can't we call it 'meeting people' or something? Anyway, Derek takes a hatchet to this kinda narcissistic networking thing we've got going at the moment and also has some good ideas about how to do things that bring people together in an organic, friendly fashion. Well done.

  13. 5 out of 5

    Darlene Hull

    Loved this book. Very cool idea for creating a never-ending source of top quality leads for your business. It's a lot of work, mind you, so it's not for the faint of heart or the "get rich quickies" (which makes it better for the rest of us - Less competition!). A perfect first step, however would be the book "The Referral of a Lifetime" by Tim Templeton. That book sets the stage perfectly for this one. Highly recommend this. Loved this book. Very cool idea for creating a never-ending source of top quality leads for your business. It's a lot of work, mind you, so it's not for the faint of heart or the "get rich quickies" (which makes it better for the rest of us - Less competition!). A perfect first step, however would be the book "The Referral of a Lifetime" by Tim Templeton. That book sets the stage perfectly for this one. Highly recommend this.

  14. 4 out of 5

    Derek Ashmore

    A Concise Guide for making networking effective This really resonated with me. I firmly believe that the traditional networking approach doesn't work. I do plan on implementing many of Mr. Coburn's ideas and trying them out. I really appreciate the concise nature of the book. Time is a scarce resource. I appreciate the fact he fully presents his arguments while not taking many words to do it. It's because of that and the quality of his ideas that got the five stars. A Concise Guide for making networking effective This really resonated with me. I firmly believe that the traditional networking approach doesn't work. I do plan on implementing many of Mr. Coburn's ideas and trying them out. I really appreciate the concise nature of the book. Time is a scarce resource. I appreciate the fact he fully presents his arguments while not taking many words to do it. It's because of that and the quality of his ideas that got the five stars.

  15. 5 out of 5

    Matt Fleming

    It's not a bad book, but it applies more to building a more effective and efficient client base (something that I don't regularly have to do at my current position). I was hoping for some pointers on building good interpersonal relationships in general, but this is mainly tailored towards someone trying to build their business. It's not a bad book, but it applies more to building a more effective and efficient client base (something that I don't regularly have to do at my current position). I was hoping for some pointers on building good interpersonal relationships in general, but this is mainly tailored towards someone trying to build their business.

  16. 5 out of 5

    Ruth Vanhoven

    Love this book and it's clear map to help those ignite their networks. We all have to start somewhere, but the ultimate goal is to create a community that helps one another. Top of my list! Will reread! Love this book and it's clear map to help those ignite their networks. We all have to start somewhere, but the ultimate goal is to create a community that helps one another. Top of my list! Will reread!

  17. 4 out of 5

    Nick Short

    The value of your network increases linearly if you attend random large networking events (not fun + super low conversion rate) but exponentially if you can find ways to get the people already in your network to connect and add value for each other.

  18. 5 out of 5

    Jared Siegel

    The underlying thesis of this book is spot on! Though many of the ideas aren't rocket science, the ideas are actionable and impactful and impact the quality of your business relationships. It was well worth the read. The underlying thesis of this book is spot on! Though many of the ideas aren't rocket science, the ideas are actionable and impactful and impact the quality of your business relationships. It was well worth the read.

  19. 4 out of 5

    Giovani Salvador

    This book is too focused on sales although it brings an interesting framework (CONECTOR) in order to improve efficiency on networking. One of the most eye-opener for me was to really bring value to your connections, without ever wanting to receive something back.

  20. 4 out of 5

    Melanie

    This guy has his own agenda and point of view about networking. He has created a "for pay" network that folks can buy into called Cadre. I found it relatively unhelpful as a startup business. T This guy has his own agenda and point of view about networking. He has created a "for pay" network that folks can buy into called Cadre. I found it relatively unhelpful as a startup business. T

  21. 4 out of 5

    Norm

    powerful but difficult. all networking is difficult to be honest. this approach has a process which by sticking with it will have great outcomes.

  22. 5 out of 5

    Kent White

    Useful! Great ideas on how to organize your business development efforts to create tremendous value for your clients and network.

  23. 4 out of 5

    Nicole Colella-bagner

    great ideas Great book full of ideas and a forward thinking way of doing business in today's world. A definite must read great ideas Great book full of ideas and a forward thinking way of doing business in today's world. A definite must read

  24. 5 out of 5

    Ted

    Derek nails networking.

  25. 5 out of 5

    Rick

    quick and awesome Easy to read and I finished the book with immediate and actionable items. The idea of creating ones own networking group is intriguing to say the least.

  26. 5 out of 5

    Stanley Lee

    great reminders

  27. 4 out of 5

    Jorge Castro M.

  28. 4 out of 5

    Edi Srimulyanti

  29. 5 out of 5

    Bastian

  30. 4 out of 5

    Brad Johnson

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