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Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing

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Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still in its infancy and there's plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.


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Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still in its infancy and there's plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.

30 review for Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing

  1. 4 out of 5

    Tech Some

    nice Marketing tips explained in simple words....

  2. 4 out of 5

    King J.

    This book gave me what I was looking for.

  3. 5 out of 5

    Samyak Infotech

    Good marketing makes the company look smart. Great marketing makes the costumer feel smart. Now It's the right time to learn Web Designing and Digital Marketing Online with Live Interactive Classes. Join Samyak Computer Classes a leading institute which provide Online Live Interactive Classes on Web Designing and Digital Marketing worldwide through its 25+ branches. . Enroll yourself in our Certified Web Designing and Digital Marketing Course with Live Training . . For inquiry Call / Whatsapp: 97722 Good marketing makes the company look smart. Great marketing makes the costumer feel smart. Now It's the right time to learn Web Designing and Digital Marketing Online with Live Interactive Classes. Join Samyak Computer Classes a leading institute which provide Online Live Interactive Classes on Web Designing and Digital Marketing worldwide through its 25+ branches. . Enroll yourself in our Certified Web Designing and Digital Marketing Course with Live Training . . For inquiry Call / Whatsapp: 9772271081 . Or Visit our website: https://www.samyakinfotech.com . Follow us on Facebook: https://www.facebook.com/SamyakComput... . Follow us on Instagram: https://www.instagram.com/samyak_comp... . Find us on Pinterest: https://in.pinterest.com/samyakcomput... . Follow on Twitter: https://twitter.com/SamyakComputers

  4. 4 out of 5

    Eszter

    This was an alright introductory text to digital marketing, but something I should have expected was that not much of it will still be relevant. This is a field that changes constantly, let alone over 7 years, so I ended up skimming most of the chapters, skipping some parts altogether either because the information was outdated or because I didn’t find new information in them. Nevertheless there is certainly some good info and tips in there for someone completely new to digital marketing, just m This was an alright introductory text to digital marketing, but something I should have expected was that not much of it will still be relevant. This is a field that changes constantly, let alone over 7 years, so I ended up skimming most of the chapters, skipping some parts altogether either because the information was outdated or because I didn’t find new information in them. Nevertheless there is certainly some good info and tips in there for someone completely new to digital marketing, just make sure this is not all that you rely on.

  5. 4 out of 5

    Ed Barton

    Good Intro Digital marketing is a rabbit trail of goodies that will easily get the novice practitioner lost. This book gives 12 solid baseline items to focus on for the business owner or manager responsible for digital marketing elements but who is not a hard core digital marketer. Good Resource.

  6. 4 out of 5

    Charlie Stevens

    A great book this is to read a digital marketing which your business need in the form of points. And made it clear for everyone. To practically jump in to digital marketing field you can try digital marketing services like TraffMagic. They have the best quality services at affordable prices to boost your online income instantly. Visit: Boost Your Online Income A great book this is to read a digital marketing which your business need in the form of points. And made it clear for everyone. To practically jump in to digital marketing field you can try digital marketing services like TraffMagic. They have the best quality services at affordable prices to boost your online income instantly. Visit: Boost Your Online Income

  7. 4 out of 5

    Rakesh

    What Is Digital Marketing? At a excessive stage, digital marketing refers to promoting delivered by means of digital channels reminiscent of search engines like google and yahoo, web sites, social media, e-mail, and cell apps. This book is very useful. What Is Digital Marketing? At a excessive stage, digital marketing refers to promoting delivered by means of digital channels reminiscent of search engines like google and yahoo, web sites, social media, e-mail, and cell apps. This book is very useful.

  8. 5 out of 5

    Fernando Conde

    Este libro nos ayudo mucho a mejorar nuestras estrategias digitales. Nos funciono para nosotros mismos y entender a cada rubro diferente en nuestra agencia de marketing https://www.digitalmktmexico.com/ Este libro nos ayudo mucho a mejorar nuestras estrategias digitales. Nos funciono para nosotros mismos y entender a cada rubro diferente en nuestra agencia de marketing https://www.digitalmktmexico.com/

  9. 5 out of 5

    Melvin Marsh, M.S.

    Overall, its out of date as of now. They need to do a new edition.

  10. 5 out of 5

    Komwut Unyathanakorn

    Good to know ! for new digital marketer and biz owner Good to know ! for new digital marketer and biz owner. It describes digital marketing in simple way. Easy for understand.

  11. 4 out of 5

    Jennifer Taylor

    12 Things Every Business Needs to Know About Digital Marketing About the Book Several contributors have written chapters in this book covering areas from paid advertising, SEO, SMM, video and email marketing, responsive web design, mobile marketing, and analytic measurements. One of the key concepts is the digital royal family where content is still king, digital advertising is queen, mobile is prince, and social media is the princess. These four channels are the foundation of a full digital marke 12 Things Every Business Needs to Know About Digital Marketing About the Book Several contributors have written chapters in this book covering areas from paid advertising, SEO, SMM, video and email marketing, responsive web design, mobile marketing, and analytic measurements. One of the key concepts is the digital royal family where content is still king, digital advertising is queen, mobile is prince, and social media is the princess. These four channels are the foundation of a full digital marketing plan. For most businesses, goals and objectives revolve around three categories of lead generation, brand awareness, and customer retention. Take Away Value Due to the overwhelming need to produce quality content, many businesses have been forced to turn into independent publishers, while social media acts as platforms to distribute content and build audiences into potential customers. Instead of defining the value of products and services as features, businesses need to focus on creating content that solves problems. Understand the challenges customers face, become a trusted source, keep writing fresh content and distribute it everywhere, channel potential customers, use marketing funnels, and make it easy to buy. To analyze the ROI of the content being produced and the strategies in how and to whom it is distributed, businesses must measure everything. Identify goals and objectives, select strategies and tactics, explore new opportunities, and set metrics and targets. Three specific tasks to yield valuable information is market segmentation, persona development, and competitor analysis. Goals and objectives fall into three categories: lead generation, brand awareness and customer retention. Marketers look at web traffic, direct sales, sales lead quality, and customer feedback. The book discusses web development with effective landing pages, responsive design, and conversion architecture as part of the lead generation process. People do not read, they scan headlines, images and bullet points, so design your web pages accordingly. Mobile marketing is essential as more people conduct searches on smartphones and tablets. Paid advertising and SEO work together. Prioritize a limited number of keywords for SEO for top organic ranking, then supplement with PPC advertising. Use bid optimization software to monitor bids and activity, and adjust individual keyword bids to remain competitive and fit within a given budget. Test everything. Test variations of ad titles, special offers, and calls to action. In targeting your ads, consider targeting geographic areas, site specifics, customer behaviors, and demographics. Significant detail is given on different types of landing pages such as microsites, teaser pages, squeeze pages, informercial landing pages, and viral landing pages. A 25-point checklist is included for landing pages. It covers the advantages and disadvantages of in-house resources and outsourcing. Lots of details are given on social media and email marketing. My Review This book is a great resource for beginners to intermediate level marketing, and especially for small business owners. I believe some parts of this book will even be good for seasoned marketers as we all need reminders and to read a different perspective on things we may already be doing or partially doing. I think this book will be an excellent resource for small business owners who may not have a marketing team, and may not consider themselves marketing professionals, but in a position where they still need to know this information and do it. They will need to keep an open mind to get the most out of the advice in this book. Digital Minds doesn't just tell you what you need to be doing, it explains why you need to do it and gives reasonable explanations behind the strategies and methods they suggest. For instance, it brings up the following points. "Some traditional marketers feel that content marketing is giving away something for free with no return. But by producing content, your business becomes a reliable, trusted source of information, which is then associated with your products. A good reputation is priceless." "Producing content and distributing it online is like being a keynote speaker at a conference full of potential clients--every single day." Marketers can use these arguments and concepts when trying to convince reluctant management to move into a new digital direction. The book is full of these concepts to get your mind moving into a new area and give you nuggets of knowledge you can use in debates on marketing strategies. I highly recommend Digital Minds if you are seeking to learn more about digital marketing.

  12. 4 out of 5

    Helen

    Good to structure the understanding of digital marketing With lots of information around I got stuck with clear understanding of what digital marketing could offer. This book is though not recent (2015) answers the basic by vital questions. Worth reading if you need to have a structure in your head before getting into more details elsewhere

  13. 5 out of 5

    Claudia Marin

    Great book. I didn't know much about the topic before but I had to read it to increase my knowledge. It has been very exhaustive, extensive and clear. I feel I have learnt a lot and I have already started using many of the techniques and suggestions. Great book. I didn't know much about the topic before but I had to read it to increase my knowledge. It has been very exhaustive, extensive and clear. I feel I have learnt a lot and I have already started using many of the techniques and suggestions.

  14. 5 out of 5

    Manju

    Nice book to read.

  15. 5 out of 5

    Jay Mann

    A fast 360 view of digital marketing This is a no-time-waste 360 degree view of the digital marketing world. The authors have squeezed what I needed to know in each chapter.

  16. 4 out of 5

    Dave Hall

    Good primer on Digital Marketing and the world of the internet and social media.

  17. 5 out of 5

    Alexander Pashkov

    Book gives good overview of modern world od digital promotion, describing all important channels and specifying distinctions among them. Good choise for beginner marketing professional

  18. 5 out of 5

    Lizzie

    This is interesting This is an interesting read for everyone who works on line. You can take lots of information away from the book for your own business

  19. 4 out of 5

    Anderson

    Simple and objective, great content, especially indicated for small business owners.

  20. 5 out of 5

    Manjuu PriyaKK

    Interesting book to read.

  21. 5 out of 5

    Marilyn Stoner

    Very general Very , very basic introduction to the topic. Information readily available in other blogs, etc. Could provide more info on a basic analytic toolkit.

  22. 5 out of 5

    Diane Lee

    Was hoping for more.

  23. 5 out of 5

    majda attar

  24. 5 out of 5

    Amanda Edsell

  25. 4 out of 5

    Raigo Talv

  26. 4 out of 5

    Alan Peralta

  27. 5 out of 5

    Chris

  28. 5 out of 5

    Nate

  29. 4 out of 5

    Robert

  30. 5 out of 5

    Andrea

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